In episode 29, Simon talks to Joanne Ooi. Joanne is the founder of the EA Festival, a new festival in East Anglia. She is a cultural entrepreneur bringing together the worlds of art, culture, technology, fashion, luxury and environmentalism, in many of her projects. Best known for turning around Chinese lifestyle brand, Shanghai Tang, she also founded the environmental NGO Clean Air Network and disruptive fine jewelry brand, Plukka. She moved to the UK in 2016 and now resides on the border of Essex and Suffolk