Your business is landing clients, your calendar is full, and the money should be flowing — but behind the scenes, it’s a scramble to stay on top of your business’ finances. You’re in a panic when tax season rolls around, and you’re not sure how much you should *actually* be paying yourself as the business owner. You’re not alone!

In today’s episode, we’re pulling back the curtain on the money moves every service-based online business owner should know when you’re scaling to multi-6-figures in annual revenue. These are the exact strategies we use (and teach our clients!) to help you grow sustainably, increase your profit margins, and *actually* feel in control of your business finances.

No financial shame spirals. Just simple, strategic money moves that will finally give you the financial clarity and confidence to lead your business well.

In this episode, we cover:

• The most common money mistakes we see service-based online business owners make (hint: it starts with being proactive, not reactive, with your business’ finances!)
  

• How to actually use your finances to make smart CEO-level decisions (if you’re unsure how to *actually* make decisions from the Profit & Loss Statement your bookkeeper gives you - this is for you!)
  

• The 3 financial habits that helped us scale to $6M in revenue – yep, we learned these habits the hard way, so YOU don’t have to!
  

• The key financial numbers you should be looking at every month to assess the financial “health” of your business — (and, ofc, how to easily track these)
  

It’s time to stop winging it with your business’ finances — and start making intentional money moves that fuel your next season of growth!

FREE DOWNLOAD: Our CEO Monthly Money Date Guide

Download Now → https://bucketlistbombshells.com/ceomoneydate 

GET ON THE WAITLIST: Our Scale with Purpose Mastermind program is opening again for enrollment very soon! Get on the waitlist now to be first to know when applications open!

Get on the waitlist → https://bucketlistbombshells.lpages.co/mastermind-waitlist/

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. 

Say hi here → https://instagram.com/bucketlistbombshells

You’ve grown a successful business as a solopreneur — but now, you’re craving more space, more scalability… and more freedom.

So the big question is: Is it time to build an agency?

In this episode of The Freedom-Filled Life™ Podcast, we’re breaking down what it actually looks like to transition from solopreneur to agency owner — and how to know if this is the next right move for your business.

We’re diving into the real fears (hello profit margins and hiring headaches!), the misconceptions (spoiler: you don’t need a huge team!), and the freedom that comes when you build your business to support your actual lifestyle goals — whether that’s more time with family, extended vacations, or simply shutting your laptop at 5 PM. 😅

Whether you’ve thought about building an agency or you’re just burnt out from doing everything yourself — this episode is packed with honest insights, strategic next steps, and personal stories to help you decide whether transitioning to an agency model is for you!

In this episode, you’ll learn:

• The mindset shifts that need to happen to move from doer → delegator → visionary CEO

• Common fears around agency models (and how to overcome them)

• How to make your first hire without sacrificing profits or quality

• The truth about profit margins — and how to price your offers for growth

• Why a small team might be the secret to big freedom

• How one client increased her revenue 127% while only working 7 hours a week

And psst…we’re also sharing our favorite tool to help you map out profitable services + team roles — so you’re never guessing whether an offer will actually support your bottom line.

🎧 Tune in now to learn how to build a lean, profitable, and purpose-driven agency that gives you back your time — and your life.

FREE DOWNLOAD: Our Service & Team Profit Margin Sheet

Download Now → https://bucketlistbombshells.com/servicesteamprofitmargin

Want to go deeper with us? Our Scale with Purpose™ Mastermind is open for enrollment — and this is exactly the kind of strategic support we walk our clients through every single day.

👉 Apply Now – Only 2 Spots Left! → https://bucketlistbombshells.com/mastermind

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. 

Say hi here → https://instagram.com/bucketlistbombshells 

Today’s episode is packed with refreshing truth bombs, mindset-shifting moments, and practical advice for building a business that supports your life  — not the other way around.

We’re joined by the incredible Sam Vander Wielen — attorney-turned-entrepreneur, host of the On Your Terms® podcast, author of When I Start My Business, I’ll Be Happy, and founder of the multi-seven-figure legal template shop serving over 350,000 online business owners (no big deal 👏).

We dive deep into what it really looks like to grow a profitable online business and embrace your Part-Time CEO era. From setting strong financial foundations to mastering your mindset, Sam shares her personal journey with us — including navigating grief, brain surgery, and burnout — and how those experiences shaped the way she runs her life-first, values-aligned business today.

In this episode, we explore:

• The mindset shift that will change how you approach success in your business
• How to stop tying your self-worth to your revenue (yep, even when you're scaling)
• Whether you’re a “hummingbird” or a “jackhammer” — and how that affects your business
• Smart, simple financial strategies to set your business up for long-term growth
• Why building an “owned audience” is everything (and how to protect your focus while you do it)
• What it really means to scale with abundance — not scarcity

Whether you're in the early stages or scaling to multi-six-figures, this episode will leave you feeling grounded, inspired, and more confident about doing business your way.

APPLICATIONS OPEN: Our Scale with Purpose Mastermind program is officially OPEN again for public enrollment! Limited spots left. 

Learn more & apply now → https://bucketlistbombshells.com/mastermind

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. 

Say hi here → https://instagram.com/bucketlistbombshells 

Connect with Sam Vander Wielen:

• Sam's Instagram: https://instagram.com/samvanderwielen 

• Listen to Sam's Podcast On Your Terms®: https://www.samvanderwielen.com/podcast 

• Order Sam's book When I Start My Business, I'll Be Happy: https://www.samvanderwielen.com/book/ 

• Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' https://www.samvanderwielen.com/legal-workshop/ 

Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you!

In this episode, we’re pulling back the curtain on what’s actually working to market and sell high-ticket services in 2025 and sharing with you the ONE marketing strategy you can’t skip right now — straight from behind-the-scenes insights from our own business and also our private clients inside our Scale with Purpose Mastermind program.

We’re diving into:

• Why traditional marketing tactics (like cold emails) are falling flat (hint: if you’re doing these rn, your leads are probably slow)

• The common mistake we see women business owners making right now when trying to generate more client leads (psst: it’s NOT spending money on attending an expensive conference!)

• The ONE marketing strategy you can’t skip right now to sell your high-ticket services (and drive more leads & sales to your business in general!)

FREE DOWNLOAD: Our Partnership Pitch Template: Land Dream Collaborations with Ease to Sell Your High-Ticket Services!

Download Now → https://bucketlistbombshells.com/partnerpitchtemplate/

GET ON THE WAITLIST: Our Scale with Purpose Mastermind program is opening again for enrollment very soon! Get on the waitlist now to be first to know when applications open!

Get on the waitlist → https://bucketlistbombshells.lpages.co/mastermind-waitlist/

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. 

Say hi here → https://instagram.com/bucketlistbombshells 

We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business!

After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift. 

In this week’s episode of The Freedom-Filled Life Podcast™, we’re sharing the raw, unfiltered story of our rebrand, including:

• The signs that told us it was time to rebrand & how we knew our website no longer reflected our vision

• The full breakdown of our rebranding process (from scrapping our first version to creating a brand that truly aligns)

• Why we built our website in-house instead of hiring designers & the website platform we used 

• How we refined our messaging to better speak to our audience (and why this is a must before a website overhaul)

• The biggest lessons we learned from this experience & our advice if you’re considering a rebrand

This isn’t just about a fresh new look — it’s about stepping into the next level of our business and serving YOU in an even deeper, more impactful way. If you’ve ever thought about rebranding your business (or you’re just curious about the strategy behind a high-level rebrand), this episode is packed with real talk, behind-the-scenes insights, and actionable takeaways!

Tune in now & celebrate this new era with us!

FREE DOWNLOAD: Our Buyer Persona & Brand Messaging Questionnaire!

Get the exact questionnaire we use to refine our niche, identify our dream clients, and craft messaging that actually attracts and converts! Whether you're rebranding, refining your offers, or elevating your marketing strategy, this resource will give you the clarity you need to deeply understand your audience and confidently communicate your value to potential (dream) clients.

Download Now: https://bucketlistbombshells.com/buyerpersonaquestionnaire 

Want more support? Here’s how we can work together!

Ready to scale to six-figures+ with more ease? Our Scale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert mentorship, and a high-impact community to help them reach the next level. Check it out → https://bucketlistbombshells.com/mastermind

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells 

Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results?

Been there. Done that.

That’s why we started experimenting in our business — testing and validating new offers in real time before pouring months into development. And guess what? One of our experiments last year turned into an $104K revenue stream…from just one brand-new offer (and it’s just getting started!).

Inside this episode of The Freedom-Filled Life Podcast™, we’re pulling back the curtain on exactly how we launched a brand-new program from idea to revenue-generating offer in just 60 days — without spending months on end building content, guessing what our audience wanted, or overcomplicating the process.

If you’re thinking about launching a new program, service offer, course, or membership — this is the episode you need to hear!

• How we turned “experimenting” with a brand new offer into $104K in revenue (and counting!) – without months or planning (or overthinking everything!)

• Our exact 6-figure launch strategy we used to launch this brand new offer – plus, how we built excitement, decided on pricing and filled our program before we even created the content!

• A behind-the-scenes breakdown of our email marketing strategy and timeline to launch our new offer – (psst…we generated 67 applications from potential clients in weeks!)

• Why we treated this business idea as an “experiment” – and how this approach is revolutionizing our business growth!

If you’re ready to launch (or refine) your next offer without the stress, perfectionism, or wasted time — this episode is for you!

FREE RESOURCE DOWNLOAD: Behind-the-Scenes of Our $104K Email Launch Framework!

Download now to get the exact email marketing strategy we used to generate $104K from ONE new offer — so you can fill your next program with more ease!

Download FREE now: https://bucketlistbombshells.com/emaillaunchframework 

Want more support? Here’s how we can work together!

Ready to scale to multi-six-figures with more ease? Our Scale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert mentorship, and a high-impact community to help them reach the next level. Check it out → https://bucketlistbombshells.com/mastermind

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells 

You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?!

We get it — you’re ready to step into your next level of business growth but raising your rates feels intimidating. How do you know when is the *right* time to raise your rates? How much do you raise them? How do you transition current clients strategically…while maintaining your hard-earned client relationships?

You’re in just the right place! This week on The Freedom-Filled Life Podcast™, we’re breaking down our strategic method for raising your rates the RIGHT way — so you can confidently increase your pricing, transition your existing clients smoothly, and attract higher-paying dream clients to scale your revenue to six or multi-six-figures! 

Plus, we also share tips on how you can elevate your services to justify your increased pricing through strategies like compelling case studies and ‘specialized’ testimonials. If you’ve been feeling stuck at your current rates but you know it’s time to charge what you’re worth, this episode is your game plan for making it happen!

Here’s what you’ll learn in today’s episode:

• The *BIGGEST* mistake we see service providers make when raising their rates (and how to avoid it!)

• 3 key signs you’re way overdue for a price increase

• How to transition existing clients to your new pricing (without awkward convos or losing loyal clients!)

• Why specializing makes it easier to charge higher rates (& HOW to do this!)

• The mindset shift you need to make if you’re scared of losing clients after a price increase

  
  

FREE RESOURCE DOWNLOAD: Our Pricing Positioning Scripts for A Multi-6-Figure Service-Based Online Business

Download FREE now: https://bucketlistbombshells.com/pricingscripts/ 

Want more support? Here’s how we can work together!

INTERESTED IN OUR 3-MONTH SCALE WITH PURPOSE MASTERMIND PROGRAM? Only 1 spot left! 

Our Scale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert business coaching from Cassie & Shay, and a high-impact community to reach their next level of success. 

Book a free discovery call with Shay: https://calendly.com/bucketlistbombshells/swpacceleratorcall 

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells 

Raise your hand if you’ve ever set a big revenue goal — maybe even that magicalsix-figure ormulti-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet. 

Here’s what we’ve learned (11 years of business experience under our belts!):The problem isn’t that you’re not working hard enough, talented enough, or experienced enough. The real reason? You might be focusing on the wrong things.

This week onThe Freedom-Filled Life Podcast™, we’re pulling back the curtain on theactual gaps that might be keeping you from reaching your big revenue goals and, more importantly, how to fix them! We’re breaking down the key shifts we’ve made to achieve over $6M in revenue and our advice for the tweaks YOU can make to scale your business with more ease and profits — because, let’s be real, hitting your big revenue goalsshouldn’t feel like throwing spaghetti at the wall.

In this episode we’ll share with you behind the scenes insights into:

• The biggest mistake we’re currently seeing women making with their service offers (hint: too many choices = fewer sales).

  
  

• Why staying in “wait for referrals” mode is keeping your business stuck (and how to start building aproactive lead generation system that fuels steady sales growth).

  
  

• The power of simplifying and streamlining in your business to hit your revenue goals – you need to hear this if you’re feeling overwhelmed & pressured to do “all the things”!

  
  

Tune in now and get ready to shift your mindset, refine your growth strategy, and uncoverhidden revenue opportunities inside your business!

FREE DOWNLOAD: Behind-the-Scenes of Our $6M Growth Strategy: Our Revenue Growth Audit

This is your behind-the-scenes look at how we “self-audit” our business to analyze growth potential to hit our big revenue goals each year! Our goal is for you to walk away with clarity on what’s working in your business, what’s not, and where you should focus your time, efforts & energy to hit YOUR big revenue goals!

Download Now:https://bucketlistbombshells.com/revenueaudit

Want more support? Here’s how we can work together!

Ready to scale to six-figures+ with more ease?

OurScale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert mentorship, and a high-impact community to help them reach the next level.

Check it out →https://bucketlistbombshells.com/mastermind

DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.

Say hi here →https://instagram.com/bucketlistbombshells 

In this episode we’ll share with you behind the scenes insights into:

(00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout)

(10:12) The biggest lessons from a year of working LESS

(21:48) The unexpected challenges of cutting back work hours while growing the business

(30:35) How Shay restructured her schedule to focus on high-impact tasks

(42:15) Why she’s shifting to a new Part-Time CEO schedule in 2025 & what that looks like

Have you ever dreamed of working less while actually growing your business more?Spoiler: It’s totally possible — but it takes strategy, structure, and a (total) mindset shift!

After a full year of experimenting with a four-day workweek, Shay is pulling back the curtain on what worked, what didn’t, and why she’s now shifting into a Part-Time CEO schedule in 2025. In this episode, I interview Shay about the morning routine, habits, and rhythms that have had the biggest impact, how she structures her workweek, and how you can create a schedule that fuels your business growth while prioritizing your self-care, mental health, family, hobbies and more!

If you’re tired of feeling like you have to work long hours to grow your business — or if you’re craving a schedule that allows for more ease, balance, and freedom (um, yes please!) — this conversation is for you.

This episode is your permission slip to step into a workweek that actually works for you. So, if you’re ready to reclaim your time while growing a thriving, freedom-filled online business, hit play now! 

Here’s what you’ll learn in today’s episode:

• The biggest lessons from a year of implementing a four-day work week (and why Shay is shifting to a “part-time CEO” schedule in 2025)

• The power of simplifying your workweek — how to focus only on the tasks that drive business growth

• Why “more hours” ≠ more success & how to structure your week with intentionality and (more) efficiency

• The framework Shay uses to eliminate, delegate, and optimize tasks so she can scale her business while working less

• How to design a part-time CEO schedule that aligns with your business goals, energy, and personal life

Free Download: Shay’s Part-Time CEO Schedule!

This is your behind-the-scenes look at exactly how Shay structures her week — including her batching schedule, high-impact tasks that actually move the needle in our business, and the MIT (Most Important Task) method she uses to prioritize growth in less time…while still making time for things that matter most.

Download Now: https://bucketlistbombshells.com/ceoschedule

Connect with Cassie & Shay:

• DM us on Instagram and tell us what you want to hear on this season of FFL 

• Find us here: https://instagram.com/bucketlistbombshells
  

• Want to scale your business to multi-6-figures in 2025 with more ease, purpose & profits? Get on the waitlist now for our Scale with Purpose Mastermind™ program! https://bucketlistbombshells.com/mastermind

Resources Mentioned:

• Run Like Clockwork

• Harvest Time Tracking

In this episode we’ll share with you behind the scenes insights into:

(00:00) - How we navigated instagram for business growth in the early days of IG

(12:56) - Rethinking your social media strategy from what you think you “should” be doing

(29:22) - Effective & authentic Instagram sales & marketing conversations

(39:54) - Creating what we like to call a “Social Media Optional Strategy”

(44:52) - Embracing living more presently and leaving your phone in your pocket

Have you ever wondered if you really need to be on social media to grow your business? Or if it’s possible to land clients without spending hours creating content or chasing the algorithm?

In this episode of The Freedom-Filled Life Podcast™, we’re pulling back the curtain on why we stepped away from social media (kind of) and how you can rethink your marketing strategy to work for you—not against you. We’re sharing our personal journey with Instagram—from the early days when it felt like a fun, creative outlet, to the pressure-packed years of using it as a full-blown business tool.

Spoiler alert: You don’t need to be a content-creating machine to find leads and close sales. We’re diving into how you can take a “social media light” approach, balancing authenticity and connection without sacrificing your sanity.

Here’s what you’ll learn in today’s episode:

• Why it’s time to challenge the “always-on” social media culture and create a strategy that actually aligns with your goals.
• The power of alternative marketing strategies like networking, word of mouth, relationship building, and email marketing—and why they might be a better fit for your business.
• How to craft a social media presence that feels real, intentional, and stress-free, including personalized strategies to connect with your audience through direct messages.
• Why ditching the pressure to post constantly can actually enhance your well-being and help you build a business & life that feels more grounded in connection and presence.

Whether you’re ready to log off for good or just want to approach social media with less pressure, this episode will give you the tools and insights to create a marketing strategy that feels aligned with your values and vision.

Don’t forget to download today’s episode freebie:Ready to implement a Social Media Optional Plan? Download our BTS of Our

Social Media-Optional Business Strategy worksheet to help you rethink your marketing approach, define the platforms that align with your goals, and create a personalized strategy that works for YOUR business — plus content prompts!

Download here: https://bucketlistbombshells.com/smoptional 

Connect with Cassie & Shay: