Fresh Ears

‘Life On The Lines’ is a Greater Anglia podcast that invites listeners to take an audible journey among majestic coastlines, phenomenal wildlife, breathtaking cathedral cities and magical market towns. Along the way, Katharine Kerr – the podcast’s presenter and producer – meets the people that make these Greater Anglia locations such unique and special places.

This charming series obviously needed to be recorded in a way that transported listeners to these amazing places. So in this episode of Fresh Ears, we chat to Katharine and Kerri Worrall (PR Consultant and Media Officer for Greater Anglia) to hear about the challenges and benefits of recording on location.

 

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'Call of the Wild' is the first podcast from WWF, and is aimed squarely at young audiences of below 35. This target influences everything, from host selection to scripting, guest recruitment and music choice. 

There's a complex format involving famous names, WWF experts and people on the front line of climate change. All with the objective of giving our young listeners some clear actions they can take to help improve the environment for everyone and combat climate change. 

Here, we chat to Greg Armfield - Senior producer at WWF, and Izzie Clarke - Senior Producer at Fresh Air Production to hear how they created this wonderful podcast, and what they learnt along the way.

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Fresh Air Production and Pacific Content are delighted to announce a new global partnership in response to brands’ demand for podcasts that speak to global audiences.

Neil Cowling of Fresh Air & Steve Pratt of Pacific Content discuss the partnerhsip, what it means for clients and the future of podcasting.

This is a short audio press-release - an excerpt from the full conversation 'Building a global partnership, with Pacific Content'.

 

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Vancouver-based Pacific Content are a leading podcast services company, helping some of the world’s biggest brands create and promote compelling audio stories. Just like Fresh Air, they’re all about partnering with brands to tell stories that audiences love listening to.

So it only felt natural that as the two leading podcast consulting companies in our own continents - Europe and North America – we should team up to create a truly global podcast production partnership in service of brands in the audio storytelling space.

In this very special episode of Fresh Ears, Steve Pratt, Co-Founder and VP of Pacific Content, sits down with Fresh Air's founder Neil Cowling to discuss this exciting new partnership, and to compare notes on how to provide brands with brilliant tailor-made podcasts.

 

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In 2018, Legal & General started discussing how to encourage their customers to reconsider what ‘retirement’ meant to them. From this, Rewirement was born – a podcast which sees Angellica Bell chatting to retirees about how they’ve been enjoying their retirement, how they prepared financially and what their expectations of retirement were.

Rewirement sets out to surprise its audience, with a strong focus on the diversity of later life experiences. Episode themes include ‘Retirement in the LGBT community’, ‘Travel adventures in retirement’, and ‘Changing career later in life'.

In this episode of Fresh Ears, Legal & General’s Head of PR & Content - Retail Retirement, Millie Hyde-Smith, and Fresh Air Senior Producer Katharine Kerr discuss the series’ shift in tone from Season 1 to 2, the different elements a presenter brings to a project, and attracting an audience who are usually less familiar with the podcast format.

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Hitachi have over 300,000 employees globally, so it’s crucial that they take imaginative and engaging approaches to their internal comms.

From this need to engage with their huge workforce, People of Hitachi was born – a series which sees Emily Seaton-Potter meet Hitachi employees from across the business to understand more about Hitachi’s approach to sustainability, from becoming a climate change innovator to creating a diverse and inclusive global business.

In this episode of Fresh Ears, Emily and Fresh Air Senior Producer Juliette Nicholls discuss the different tone an internal podcast like People of Hitachi requires, the challenges and opportunities of a bite-sized ‘coffee break’ format, and exchange their top tips for first-time presenters.

 

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With more and more people stuck at home as a result of lockdown, Velux saw an increased interest in home improvement and air quality.

In answer to this, they created Home, Improved, a podcast showcasing the positive impact of their designs on light, fresh air – and property value!

The series set out to inspire listeners to undertake their own exciting projects.

Home, Improved had an international focus. The podcast was produced in three different languages - English, French and Dutch - with advertising messages dynamically inserted into each episode. These ads play in a further five different languages depending on the location of the listener.

In this episode of Fresh Ears, Fresh Air Senior Producer Alex Kenning and Revolt Agency’s Senior Communication Strategist, Mads Schmidt, sit down to discuss creating podcast content for a pan-European audience with relevant and specifically targeted messaging.

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How do you engage with to two very distinct, but different audiences ... in a single series?

That’s the challenge that ABB’s Robotics & Discrete Automation division set us.

They wanted to appeal to industry experts, but also casual listeners who were completely new to the robot scene.

ABB’s business is #2 globally, with a #1 position in robotics in the important, high-growth Chinese market.

It’s an incredibly exciting industry which ABB wanted to give listeners an insight into – and so The Robot Podcast was created.

Each week a panel of experts from industry, academia and the media takes a look at the cutting edge of robotics, analyzing how advances in auto-mation are already benefitting society and what the future will look like.

In this episodes, Fresh Air Senior Producer Izzie Clarke, Marketing Specialist Richard Blake and Marc Mustard - Global Head of Content at ABB Robotics - reflect on the podcast’s goals, how they attracted these different listener types, and their aims for future series.

 

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In the final episode of this Fresh Ears bonus season, we discuss perhaps the most important stage of podcast production – how to measure success. By creating goals for your podcast, you can then promote your work in a way that targets those goals head on.

We hear from Martin Loat (Dog N’ Bone), Steph Mylchreest (Allianz), Alison Jackson-Carter (Slater & Gordon), Dan Stainsby (AWA), Meryl Westlake (Kew), and Justine Goy (UCL).

Check back soon for Season 2 of Fresh Ears.

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As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1.

In this episode, we discuss the merits of different approaches to choosing the right presenter - the embodiment of your brand in podcast form.

We hear insights from Lauren Boothman (AQA), Lucy Donoughue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater & Gordon Lawyers), Tahseen Taj (Salesforce), Charlie Greenwood (NFU Mutual), as well as Fresh Air producer Anouszka Tate

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