Fresh Ears

Slater & Gordon - one of the UK's largest and best known law firms - have created their very own true crime podcast, featuring their own clients and their own lawyers.

Raw & emotional storytelling, built on foundations of trust, commitment and superb promotion has led to a series which has achieved it brand objectives whilst no longer feeling like branded content.

Joining Neil Cowling to discuss The Case Files are:

Alison Jackson-Carter – Head of media and communications at Slater and Gordon

Lucy Gardner – Senior media advisor at Slater and Gordon

Annie Day – senior producer

Howard Kosky – CEO Markettiers 4DC

 

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'The Big Steal' was our biggest project to date. Fresh Air was asked to tell the story of how Vladimir Putin stole Russia's biggest oil company and continues to impose his brand of chaos and control on the West.

Heavyweight investigative journalism, a super respected presenter, and some astonishing guests made for a gripping series. But how on earth did it all come together? Time, trust, and always checking back to make sure we hadn't drifted off course.

Neil Cowling speaks to:

Jonathan Hill - Director of Communications - GML

Martin Poyntz-Roberts - Senior producer, Fresh Air Production

Dan Stainsby - Deputy MD at Markettiers4DC

 

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Happiful Magazine's 'I am, I Have' is a series of conversations between Lucy Donoughue and her guests. 

It's based on the principle that 'We all have mental health, but it doesn't define us', and has included numerous intimate, searching and spellbinding conversations.

In this episode, we discuss how to create a sensitive and insightful branded podcast with Lucy and producer Annie Day.

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AQA - Britain's biggest exam board - wanted to create a podcast that would offer teachers the chance to see behind the 'curtain' and meet the people who set the exams for their students. Podcasting offered AQA a chance to go into detail, showing the human side of the exams process and explaining the rationale behind their work. Unltimately, they wanted teachers to like the more and understand them better.

'Inside Exams' brought maths teacher Craig Barton to meet the teams, and explore behind the scenes as the voice of the listener. Over a year and 28 episodes, he and the podcast did an incredible job, as shown by solid research results.

Here we discuss the podcast, its purpose and the process with:

Lauren Boothman - Lead Content and Resource Producer – campaigns, AQA

Anouszka Tate - Senior Producer, Fresh Air

Dan Stainsby - Deputy Managing Director - Markettiers4DC

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Welcome to "Fresh Ears".

Neil Cowling introduces the new series that dissects branded podcasts with the clients and the producers.

See omnystudio.com/listener for privacy information.