Fresh Ears

Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London. 

Assistant Producer Clara Kavanagh chatted with a whole host of delegates and exhibitors to talk all about the booming business of podcasting. 

Take a listen to hear the perspectives from: David Terris (Head of Radio at Sky News), Anouszka Tate (Producer of Happy Place with Fearne Cotton), Rebecca Newson (Publicist at Carver PR), Bernard P Achampong (Founder of Unedited and Vice-Chair of AudioUK), Andrew Goldsmith (Managing Director at Adelicious), Rebecca Grierson (Vice President of Podcasts at Artie Audio), Lizzy Pollott (SVP of Marketing, Communications & Brand at Acast) and Helen Arnold (Head of UK Sales at Sony).

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Matt Bushby is the CMO of Rightmove, and previously the UK Marketing Director for Just Eat, so he know a fair amount about the power of audio in brand marketing.

Matt and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat through the role that audio can play in building a brand's presence across multiple media. They also discussed his vision for the future of Rightmove as an entertainment brand, with a titillating 'Watch this Space' regarding their tone of voice.

The episode Is part of our Media360 series.

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 Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates. 

They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with. 

This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders.

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Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice.

Dom talks about how content is either useful or entertaining, and why they usually choose the latter. They also discuss about the Yorkshire Tea's brand voice and how they fill it with warmth, authenticity and quirkiness, consistently across all their platforms. 

This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the UK's brand leaders.

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Gideon Spanier, Editor-in-Chief at Campaign, and Maisie McCabe, UK Editor at Campaign, joined our Head of Content Michaela Hallam at Media 360 to discuss their reflections and highlights of the two-day event.

One of the key takeaways from Media 360 was trust, they delve into its importance and the habits people form around each media channel. Their conversations also covered how audio is different from other channels and its value as a media opportunity.

This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the biggest CMO's in the UK.

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As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media.

In this special episode, we've picked out some of the highlights from the insightful sessions like the creative process behind ASDA's Elf Christmas ad, the importance of trust in brands like Boots and the value in responding to your audience, like Guinness did during the pandemic.

Across the coming weeks we will be releasing mini episodes where our very own Head of Content, Michaela Hallam, had conversations with brand marketing leaders about their experiences, especially when using audio. 

Follow Fresh Ears now so you don't miss them! 

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One of the most exciting parts of creating a podcast with our clients is when it changes the listener’s perceptions of their brand. Amongst our favourites is ‘Unearthed’ – the series we make for The Royal Botanic Gardens, Kew.

The first series of Unearthed explored how Kew’s scientists have helped solve crimes from curry-based murders to international trafficking. Series two was subtitled ‘Journeys into the Future of Food’ which looks at how we feed ourselves in a world of climate change and reduced biodiversity.

To chat through the success of series two, Fresh Air Founder Neil Cowling chats to Emma Chandler, Senior Content and Engagement Manager and Grace Brewer, Digital Content Manager at Kew Gardens. They are also joined by ‘The Podcast Publicist’ Fiona Fraser, founder of Pow PR and one of the UK’s leading experts in podcast PR.

To hear about the storytelling of series one of Unearthed click here.

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We have teamed up with Kinda Studios - a specialist team who apply neuroscience research to creative projects - to enlighten us on the relationships between podcasts and our listener’s brains and how brands can make use of audio most effectively.

In the final of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda Studios, to explore how podcasts tap into our everyday rituals in a way that doesn’t disrupt them, but complements them and gives them a deeper meaning.

Read more from Kinda Studios' report on rituals HERE.

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We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful.

In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information through stories, not facts and the ‘neuro-ballet’ of dopamine and oxytocin when listening to a great story.

Proving that podcasts provoke more powerful, more emotional physical responses than video, laying down stronger memories and moving us to take more action as a result.

Read more from Kinda Studio's report on memory HERE.

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Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort.

In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve.

Read more from Kinda Studio's report on attention here.

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