During a crisis the media can be your friend or foe, and it comes down to your own actions that will determine which part media will play. I'm joined by established crisis management and crisis communications subject matter expert, Mark Harris. During Mark's talk, we touch on: 1. Defining media (it's more than it used to be...), 2. The spokesperson (who's good, bad, and who should be waiting in the wings), 3. Training, 4. Messaging, 5. How to get the media on your side, 6. How not to communicate with media, 8. Building a relationship with media, 7. Some key tips on dealing with the media...and much more. Mark gives some great insights on how to deal with the media to keep them on your side during times of crisis, when you need all the friends you can get during those challenging moments. Don't miss the great information Mark shares. Enjoy!