How do you build a recognizable brand in the home service space—from scratch?

Alex Lathery shares his journey from zero clients and free projects to co-founding the now-thriving Cincinnati Painting Co.

This episode is a must-listen if you're building in the local service space and want real talk on:

• How to pick a business name that helps you rank on Google
  

• Balancing bold branding with simple clarity
  

• Why your website should convert in 5 seconds
  

• The 3-month process behind one of the cleanest service biz websites we've seen
  

• When to not spend money on websites, logos, or SEO
  

Whether you're at $0 or $1M+, there’s something in this episode for you.

🎙️ Guest: Alex Lathery | Founder, Blue Collar Builds + Co-owner, Cincinnati Painting Co. 📍 Based in Cincinnati | Focus: Branding, Web Design, Local SEO

💡 Ready to brand smarter? Tune in.

#HomeServices #Entrepreneurship #LocalBusiness #SEO #ServiceBusiness #OwnerOps #Podcast