Richard Austen, MD of By Design in South Cambridgeshire, explains how he cold-started his premium estate agency business from zero to £15,000,000 instructions in a matter of months. 

Transitioning from the volume market to the premium market, as explaining how the sales training he received in the motor trade before that, Richard takes us on the journey, the highs and the lows, of his journey in the world of high-end homes.

In this conversation we cover: 

What service levels are expected - and is Selling Sunset to blame? 

Doorknocking - the RIGHT way

The increasing standards expected in marketing

Transitioning into the premium market

How to cold-start in the premium market

Managing social-media pages, both personal and professional

Online and offline marketing strategies

Managing rejection

'Second-hand' instructions

Review plans with vendors

And so much more. Special shout outs to Christopher Watkin and James Skudder. Full podcast live now, check it out!