E90 | FROM A GLOBAL TRAINER BRAND TO SAFETY BOOTS : Transforming The Construction Industry PPEPremier League Football, Wimbledon, the FBI... and now the trades.In this episode of the Trade Legends podcast, Ed van Wezel shares his journey of transforming traditional construction safety boots and work boots into stylish, high-performance safety trainers for tradespeople within the construction industry.As the visionary behind revitalizing iconic brands like Hi-Tec and Totectors, Ed discusses his career in the business, from working in Asian factories to leading global campaigns, and his ethos of combining comfort, style, and durability in work wear for tradesmen and women. Ed discusses how he brought Totectors back to life, set trends with Hi-Tec's outdoor technology, and bridged the gap between functionality and fashion with innovative safety trainers for tradesmen and women. #tradesman #construction #podcast Guest this week: Ed @totectors1163 Hosts:Alex @alexinsley ⭐ Supported by Tradify | https://tradifyhq.com/ | @TradifyHQ 🏷️ Save on over 50 Trade Brands | https://tradelegends.uk/discounts/