In this episode, Tracy and Eden sit down with T.K. Pillan, entrepreneur, investor, and longtime leader in the plant-based food space. Drawing on his journey from tech entrepreneurship to founding Veggie Grill and advising brands like Beyond, T.K. shares why he believes "prioritizing plant protein" is a more effective and accessible message for today's consumers than simply telling people to "go plant-based." The conversation explores the nutritional advantages of plant proteins, the misconceptions surrounding processed plant-based meats, and what it will take to rebuild trust and momentum in the movement. Along the way, they unpack everything from fiber and saturated fat to consumer behavior, food trends, and the future of plant protein innovation.

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