The History of Fresh Produce

From Bloom to Bust: The Rise and Fall of Tulip Mania


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The tulip - elegant, exotic, and ephemeral - has long captivated the human imagination. But in 17th-century The Netherlands, it ignited something far more volatile: a frenzy. This is the story of Tulip Mania, the extraordinary episode in Dutch history when a single flower became the object of national obsession - and financial ruin.

In this episode, John and Patrick trace the tulip’s journey from the windswept mountains of Central Asia to the refined gardens of Persian poets and the grand courts of the Ottoman Empire, where it became a potent symbol of power and beauty. Then there was Carolus Clusius: the eccentric botanist whose passion for plants (and a few misplaced bulbs) unleashed the tulip upon Europe.

As the Dutch Republic soared to riches during its Golden Age, so too did its appetite for rare and unusual tulips. At first the preserve of aristocrats and collectors, tulips soon spilled into the hands of speculators, shopkeepers, and artisans. As demand for variegated and ‘broken’ tulips surged, prices climbed to lunatic heights - until, suddenly, they didn’t.

What followed was a spectacular crash, a financial catastrophe that would echo down through the centuries. Or did it?

Join John and Patrick as they uncover the truth behind the tulip craze: from its exotic roots to its supposed ruinous end, and how one 19th-century Scottish journalist may have exaggerated the entire affair.

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In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business

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The History of Fresh ProduceBy The Produce Industry Network

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