Welcome to Momentum Mondays, your weekly burst of motivation and marketing mojo for authors and publishing professionals. In this episode, Alexa Bigwarfe gets real about the chaos of marketing without a plan—and how a smart, sustainable content strategy can transform the way you run your author business.

In this episode, Alexa discusses:

• Why chaotic marketing leads to stress, inconsistency, and stalled growth
• What a content strategy really is—and what it isn’t
• How to connect your content to your goals, audience, and sales
• The difference between posting and planning with purpose
• How clarity builds confidence, consistency, and measurable results
• Alexa’s own early marketing missteps (and lessons learned)
• Why shifting from reaction to strategy is the fastest way to peace of mind
• A small, doable first step to start your journey toward clarity

Grab your ticket to the Content Strategy Bootcamp here.