From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

If your website confuses people, you’re losing money—here’s how to fix it.

If potential clients can't understand how you help them within five seconds of landing on your homepage, you're losing dream clients every single day—and you might not even realize it's happening.

I've seen this pattern countless times with brilliant coaches and consultants who have all the right credentials but struggle to book discovery calls. The problem isn't their expertise—it's their messaging. When your website copy is unclear, confusing, or speaks in transformation language that sounds deep but lands flat, you're attracting bargain hunters instead of dream clients who value your expertise.

In this episode, I'm breaking down the four biggest messaging mistakes that keep coaches and service providers stuck in the feast-or-famine cycle, plus my proven framework for turning your website into a client-attraction machine.

WHAT YOU’LL LEARN

✅ The real reason your certifications and testimonials aren't converting visitors into discovery calls (hint: your ideal clients aren't looking for credentials—they're looking for someone who gets them)

✅ Why transformation language like "step into your purpose" actually repels dream clients, and the simple shift that makes people think "I have to talk to this person"

✅ My four-step framework for rewriting your homepage so dream clients stop scrolling and start reaching out—without a complete rebrand or expensive website overhaul

This isn't about being the best expert in your field. People don't hire the best expert—they hire the one they feel most connected to, and story is the key to creating that connection. Ready to turn your website into your hardest-working salesperson? Tune in to discover how the right message can transform scattered interest into a steady stream of dream clients.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteMessaging #StoryBrandMarketing #ClientAttraction #BusinessMessaging #ConversionCopywriting

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

Ever feel stuck staring at a blank page when it's time to write your website copy? You're not alone, and more importantly, it's not your fault. After 20+ years in marketing and working with brands like Nike, I've discovered why writing your own copy feels impossible - and created a solution that gets it done in 2.5 hours flat.

In this episode from my appearance on Ruthie Sterrett's Consistency Corner Podcast, I share the collaborative process that's helped countless business owners finally get website copy that sells without the endless back-and-forth of traditional copywriting services.

What sparked this breakthrough? A client named Elise - a talented writer with a publishing background - called me in panic mode the day before our project launch. Despite being an excellent writer, she couldn't write her own website copy. That moment changed everything and sent me on a mission to solve this problem for every business owner.

✅ Why the "bottle effect" makes writing your own copy nearly impossible (and why you should stop feeling guilty about struggling with it)

✅ The simple reason most website templates from Squarespace and Wix create beautiful brochures instead of sales tools - and what to do instead

✅ My signature three-step collaborative process that extracts the gold from your brain, writes your copy for you, then refines it until it feels perfectly aligned

Ready to stop letting your website be just a pretty digital business card? When you combine powerful written story with strategic visual design, magic happens. My clients consistently report record-breaking lead calls, 6x rate increases, and scaling from 30K to 300K months.

Your story is already inside you - it just needs to be extracted and positioned strategically. Subscribe for more no-fluff strategies on turning your message into your most powerful sales tool.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Ruthie on Instagram: https://instagram.com/ruthie.sterrett

Ruthie’s Website: https://www.theconsistencycorner.com/

Ruthie’s Podcast: https://www.theconsistencycorner.com/podcast-v2

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #StoryBrandStrategy #SmallBusinessMarketing #EntrepreneurLife #WebsiteStrategy

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

Are you exhausted from working 60+ hours a week but afraid that working less means achieving less? I sat down with productivity coach Neill Williams to shatter this myth and show you exactly how to reclaim your time without sacrificing success.

Neill transformed her corporate career from 60+ hour weeks to just 30 hours while maintaining the same productivity levels. Now, as an entrepreneur, she's mastered the art of running her coaching business in just 10 hours per week. This isn't about shortcuts or hacks - it's about fundamentally changing your relationship with time and productivity.

WHAT YOU’LL LEARN

✅ The mindset shift that allowed Neill to cut her work hours in half while producing the same results (this will challenge everything you believe about hard work)

✅ Why your belief systems about time are secretly sabotaging your productivity and the four places these limiting beliefs come from

✅ The exact time-blocking strategy Neill used to feel accomplished instead of wondering "what did I even do today?"

Neill's approach isn't just theory - she's helped countless entrepreneurs simplify their businesses while achieving their goals. Her new book "How to Thrive on a 10 Hour Workweek" reveals the deeper work required to create a beautiful relationship with time.

Ready to stop wearing busyness as a badge of honor? Neill's strategies will help you work smarter, not harder, so you can focus on what truly matters in your business and life.

More About Neill:

Neill Williams is a Master Certified Life Coach, productivity expert, and founder of the 10-Hour Work Week Method. After healing from multiple autoimmune diseases while running a successful business working just 10 hours per week, Neill developed a revolutionary approach to productivity that leverages biology and psychology to achieve more in less time. She combines her background as a certified personal trainer, yoga instructor, and former actuary with cutting-edge neuroscience to help high-achieving entrepreneurs integrate work and well-being. Neill hosts the Success Genius podcast and is the author of "How to Thrive on a 10-Hour Work Week.

Neill’s Website: https://neillwilliams.com

Neill’s Podcast: https://neillwilliams.com/success-genius-podcast

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #ProductivityCoaching #WorkLifeBalance #EntrepreneurMindset #TimeManagement #BusinessEfficiency

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Still treating your website like a digital brochure? Big mistake. I'm going to show you why your website should be the sun in your marketing solar system—not just another planet. As someone who's helped countless business owners transform their websites from static pages into powerful conversion tools, I've seen firsthand how this shift can be the difference between constant hustle and sustainable success.

Most entrepreneurs are trapped in an exhausting cycle of content creation—social media posts, newsletters, networking, podcasts, maybe even paid ads. It's like spinning plates while riding a unicycle. But what if there's a better way? A method that lets you do less marketing but get better results?

WHAT YOU’LL LEARN

✅ Why your website should be the centerpiece of your marketing universe (and how treating it as "just another checkbox" is costing you thousands)

✅ The simple two-channel approach that eliminates marketing overwhelm while actually increasing your client conversions

✅ How to transform your website from a static "digital resume" into a story-driven client attraction system that justifies your rates

I share how my client Dominick, a certified muscle systems expert, went from scattered marketing and frustration to achieving a six-to-one return on his Facebook ads after implementing this hub-based approach. One prospect was so moved by his new messaging that she cried when reading it—then immediately booked a call.

Want to stop exhausting yourself with marketing that doesn't convert? Hit subscribe to learn how to make your website work tirelessly for you, so you can focus on what truly matters in your business. 

Ready to transform your website? Visit reddoorstories.com and book a Money-Making Messaging Call with me today.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteMarketing #MarketingHub #StoryBrandFramework #ClientAttraction

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

The gap between great work and great website marketing is almost always a brand messaging problem — and this episode is the cure. In this conversation with Mike Brennan on the Creative Chats podcast, I share how a StoryBrand framework can take you from confusing and forgettable to clear, compelling, and impossible to scroll past.

Ever wonder why you struggle to explain what you do, even though you're amazing at it? I call it the "bottle effect" — when you're inside the bottle, you can't read the label. That's why even the most talented entrepreneurs struggle to articulate their value clearly. I reveal how my journey from selling homemade perfume door-to-door as a kid led to crafting powerful messaging for clients like Nike and Jeff Bezos.

WHAT YOU'LL LEARN:
✅ Why your childhood creativity holds powerful clues to your business success
✅ How to escape the "bottle effect" that keeps you from seeing your own brilliance
✅ The simple storytelling framework that turned my website visitors into paying clients overnight

Ready to turn your confusing message into a clear story that sells? My Signature Story-Selling System can transform your website from a digital business card into a 24/7 client-attracting machine. Hit subscribe for more no-fluff tips on growing your business with the power of story.

HOW I CAN SUPPORT YOU
🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/
🥳 Free Guide: Learn to Write Compelling StoryBrand Copy in 5 Minutes: https://krisjones.co/copy
🥰 Connect on Instagram: https://instagram.com/reddoordesign

LISTEN & SUBSCRIBE:
🧡 YouTube: https://bit.ly/clickpodcastyoutube
💚 Apple: https://bit.ly/clickpodcastapple
💜 Spotify: https://bit.ly/clickpodcastspotify

Connect with Mike:
📸 Instagram: https://www.instagram.com/mikebone/
🌐 Website: https://www.mikebrennan.me/
🎙️ Podcast: https://www.mikebrennan.me/creative-chats

#StoryBrand #BrandMessaging #WebsiteMarketing #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #ClarityInBusiness #StoryBrandFramework #WebsiteCopyThatConverts #BusinessStorytelling

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Ever spend hours tinkering with your website instead of actually finding clients?

In this conversation with Corinne Crabtree, who built an 8-figure coaching business from scratch, I uncover how "scrappy entrepreneurship" beats throwing money at fancy logos and complicated tech stacks every time.

What started as a simple desire to help women with weight loss after her own 100-pound transformation led Corinne to create two thriving businesses helping over 50,000 women worldwide. Her first paying client? A woman named Corinne, who paid just $20 a month. That validation moment showed her this was exactly what she was meant to do.

What You'll Learn:

✅ Why your network is gold—most first clients come from people you already know or are one connection away

✅ The "Money Hour" practice that guarantees client growth: 20 minutes finding potential clients, 20 minutes creating content, 20 minutes deepening relationships

✅ How modern buyers need 7 hours of consumed content before purchasing (and why this isn't as scary as it sounds)

Ready to stop overcomplicating your business and start attracting real clients? 

Listen as Corinne shares her no-BS approach to building a thriving coaching business without wasting money on unnecessary tech, websites, or branding when you're just starting out. Hit subscribe for more strategies that turn clicks into paying clients!

More About Corinne:

Corinne Crabtree is the dynamic founder and CEO of two successful enterprises: No BS Weightloss and No BS Business. After transforming her own life through a 100-pound weight loss journey, Corinne built a groundbreaking online weight loss coaching company that has helped over 50,000 women worldwide. Building on this success, she launched No BS Business to help other entrepreneurs scale their coaching businesses using her proven methodologies. Her unique approach combines psychology, behavioral science, and practical business strategies—all delivered with her signature "No BS" straight-talking style that has made her one of the most refreshing voices in both the wellness and business coaching industries.

No BS Weightloss Program:

Facebook: https://www.facebook.com/losing100podcast/

Instagram: https://instagram.com/Corinne_Crabtree

Losing 100 Pounds Podcast: 

https://podcasts.apple.com/us/podcast/losing-100-pounds-with-corinne/id1233384453

No BS Weightloss Course: 

www.nobsfreecourse.com

No BS Business Women

Facebook: https://www.facebook.com/NoBSBusinessWomen

Instagram: https://instagram.com/NoBSBusinessMembership

No BS Business Program: 

https://www.nobsbusinesswomen.com/

Get The Coaching Business Starter Kit -- 8 Steps to Start Your Business, Find Clients, and Get Paid: 

https://www.nobs.ceo/

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland 

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Ever feel completely stuck when trying to write about your own business? 

After 23 years at Red Door Designs, I've learned that beautiful design alone isn't enough anymore. When my client Elise (a publishing professional!) called me in tears because she couldn't write her own website copy, I knew something had to change. That's when I made it my mission to master the art of business storytelling.

WHAT YOU’LL LEARN

✅ Why even talented writers struggle with their own business copy (hint: it's called the "bottle effect")

✅ How clients are charging 6x more for the same services after clarifying their story

✅ The simple shift that took me from stressful referral-dependence to consistent client attraction

My signature approach isn't about creating a founder's story—it's about crafting a compelling narrative where your clients become the heroes and you play a supporting role. Ready to transform your website from a digital business card into your most powerful sales tool? Subscribe now for more no-fluff tips on growing your service-based business through strategic storytelling.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Jordan on Instagram: https://instagram.com/jordanrothwellperry

Jordan’s Website: https://www.launchbyjr.com/

Jordan’s Podcast: https://www.launchbyjr.com/podcast

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #StoryBrandMarketing #WebsiteCopyThatConverts #ClientCenteredStory #BusinessStorytelling

Most businesses get their message wrong…Are you one of them?

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Ever wonder why your beautifully designed website isn't bringing in clients? I discovered that most businesses make a critical mistake in their marketing—positioning themselves as the hero instead of the guide. In today's episode, I break down the StoryBrand messaging framework that has revolutionized how my clients communicate with their audiences.

With just seven seconds to capture someone's attention online, your message needs to be crystal clear. I'll show you how the StoryBrand framework harnesses the universal pattern of storytelling that's hardwired into our brains to create powerful emotional connections with potential clients.

WHAT YOU’LL LEARN

✅ The psychology behind why your credentials alone aren't enough to convert visitors into clients

✅ How positioning your customer as the hero and yourself as the guide creates an instant emotional connection

✅ The seven key elements of the StoryBrand framework that will transform your confusing message into a clear, compelling story

One of my clients implemented these exact principles and saw her close rate skyrocket from 20% to 95%, consistently hitting $50K months. Your ideal clients are waiting for a guide like you to help them succeed. Subscribe now to learn how to implement StoryBrand on your website and turn it from an ineffective placeholder into a client-converting machine.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #MarketingFramework #ClientAttraction

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

In this episode, I share my recent interview on the Amplify Ambition podcast with Kristen Edwards, where we discuss the exact framework I use to help entrepreneurs create websites that actually convert. After years designing websites for big corporations like Nike, I discovered the secret most business owners miss: your website should be your most powerful sales tool, not just a digital business card.

WHAT YOU’LL LEARN

✅ The "bottle effect" that's keeping you stuck staring at a blank screen when trying to write your own copy

✅ My 3-part storytelling framework that transforms confusing messages into clear, compelling stories that sell

✅ How to craft website copy that makes your ideal clients feel seen, builds instant trust, and shows them what's possible in just 2.5 hours flat

If you're tired of DIYing your website copy and ready to let your website work as hard as you do, this episode is your roadmap to freedom. Subscribe now and discover how to turn website visitors into dream clients while you focus on doing the work you love.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Kristen on Instagram: https://www.instagram.com/kris10edwards_/

Kristen’s Website: https://amplifyambition.com/

Kristen’s Podcast: https://podcasts.apple.com/us/podcast/amplify-ambition-time-management-tips-for-women-solopreneurs/id1539155638

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopy #SignatureStory #MarketingStrategy #CopywritingTips #BusinessStorytelling

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Are you avoiding sales conversations because they make you feel "icky"? In this eye-opening episode with sales expert Nicole Cramer, we discuss how reframing sales as meaningful conversation can transform both your business and your confidence.

Nicole shares her journey from high school math teacher to becoming the #1 salesperson in her company by focusing on authentic relationship-building rather than pushy tactics. "Sales is just the byproduct of the conversations and relationships that lead up to it," she explains. Her refreshing approach positions salespeople as "professional mind maker-uppers" who guide prospects toward decisions that genuinely benefit them.

WHAT YOU’LL LEARN

✅ Discover why "slow it down" is Nicole's secret weapon - instead of trying to "get married on the first date," learn how creating meaningful next steps builds trust and actually speeds up your sales cycle

✅ Learn how to address the "consequences of no" - help prospects see why staying where they are isn't working, making your solution the natural next step

✅ Uncover the mindset shifts that eliminate sales anxiety - release attachment to outcomes and approach each conversation as a two-way interview

One of Nicole's clients went from six months of minimal sales to signing over six figures in contracts in just one week after implementing these principles. 

Ready to transform how you approach sales conversations? 

Hit subscribe for more no-fluff strategies that turn prospects into delighted clients.

More About Nicole:

Nicole Cramer is a Sales Conversation Coach, Keynote Speaker, and Exactly What to Say™ Certified Guide who works with professionals to master their sales conversations through connection, psychology, and leadership. A former #1 Fortune 500 salesperson, she now teaches sales psychology, strategic communication, and human connection to help clients sell with integrity, influence with purpose, and lead themselves to bigger opportunities—all through the power of self-leadership.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Nicole on Instagram: https://www.instagram.com/thenicolecramer/

Nicole’s Website: https://www.thenicolecramer.com/

Nicole’s YouTube Channel: https://www.youtube.com/@thenicolecramer

Grab Nicole’s FREE Discovery Call Framework: https://thenicolecramer.kit.com/framework

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #AuthenticSelling #RelationshipSelling #SalesPsychology #BusinessGrowth #ClientConversations #SalesConversations