From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Are you tired of spending endless hours marketing your business instead of doing the work you actually love?

I recently had an incredible conversation with my dear friend and fellow mastermind member Molly Claire on The Masterful Coach Podcast, and I'm thrilled to share it with you. In this episode, I reveal why most client-based businesses struggle to attract their ideal clients and how one powerful story can transform your entire marketing approach.

After 23 years in this industry, I've discovered that when you're self-employed, you became self-employed because you love the work you do—not because you wanted to become a part-time marketer constantly chasing clients. My approach is fundamentally different: using storytelling as your main strategy to authentically connect with right-fit clients and make yourself the obvious choice.

WHAT YOU’LL LEARN

✅ Discover the "bottle effect" and why it's nearly impossible to write compelling copy for your own business (hint: it's not because you're a bad writer)

✅ Learn the four-step process to transform your website into your most powerful client-attraction tool: Mine, Refine, Design, and Sign

✅ See how one client went from a 20% to 95% close rate simply by clearly articulating her unique value through story

Your website should be the central hub of your marketing universe—a place you confidently send potential clients knowing it truly represents your uniqueness and turns visitors into paying clients. When you nail your messaging, you'll spend less time marketing and more time doing the work that fills you up.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Molly on Instagram: https://instagram.com/mollyclairecoaching

Molly’s Website: https://mollyclaire.com

Molly’s Podcast: https://podcasts.apple.com/us/podcast/the-masterful-coach/id1567451335

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #SignatureStory #WebsiteCopy #ClientAttraction #BusinessStorytelling

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Is your website silently losing you clients while you sleep? In this episode, I reveal the shocking truth about why potential clients are bouncing from your website in just seven seconds and how to fix it fast. After years helping coaches, consultants and service providers transform their online presence, I've identified the four fatal traps that are costing you dream clients right now.

WHAT YOU’LL LEARN

✅ The 7-second rule: Discover why your credentials and experience don't matter if you can't immediately show potential clients you understand their problems

✅ The "inside the bottle" effect: Learn why being too close to your business makes it nearly impossible to see what truly makes you unique (and how to break free)

✅ The one-page solution: Find out why multiple website pages are actually hurting your conversion rates and the simple alternative that guides visitors straight to booking

Ready to transform your website from a passive digital brochure into your hardest-working salesperson? The solution is simpler than you think. Position yourself as the guide (not the hero), create a flowing one-page website, and always offer a clear next step. Subscribe now for more no-fluff strategies to attract dream clients with the power of story!

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #StoryBrandWebsite #ClientAttraction #WebsiteConversion #StorySellingSystem #ServiceProviderMarketing

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Ever stumble when someone asks about your business? I recently sat down with Brian Lufromento on the Wantrepreneur to Entrepreneur Podcast to share how I help client-based businesses replace almost ALL their marketing with a single, powerful story.

WHAT YOU’LL LEARN

✅ Why traditional marketing fails most business owners (and the "bottle effect" that's keeping you stuck)

✅ How to position yourself as the guide, not the hero, in your brand story

✅ My accordion method for turning one signature story into content for all your marketing channels

If you're tired of staring at blank screens trying to figure out what to say about your business, this episode is your permission slip to simplify. I share how my Signature Story-Selling System helps client-based businesses attract dream clients, charge premium rates, and enjoy more time freedom.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Brian on Instagram: https://instagram.com/imetbrian

Brian’s Website: https://www.thewantrepreneurshow.com

Brian’s Podcast: https://podcasts.apple.com/us/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own/id1155207822

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #SignatureStory #StoryBrand #WebsiteCopyThatConverts #MarketingSimplified #ClientAttraction

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Ever feel like you're pushing too hard in your business, spinning your wheels without the results you want? In this episode, I sat down with master coach, Dr. LaChelle Wieme, to uncover how to manifest consistent five-figure months by working with universal laws instead of constantly hustling. 

As a former anesthesiologist turned successful entrepreneur, LaChelle reveals the exact four-step manifesting process that helped her create more income than her medical career - in just three days!

WHAT YOU’LL LEARN

✅ Why staying in "high vibration" is scientifically proven to attract the right clients, ideas, and opportunities into your business

✅ The four essential steps to manifesting that most entrepreneurs miss (hint: clarity isn't enough!)

✅ How one client went from 20% to 95% sales conversion by shifting her internal state before changing her strategy

If you're ready to stop overthinking, release the resistance, and allow success to flow naturally, this episode is your roadmap. LaChelle shares her powerful Spiral Up method that's helping service-based entrepreneurs create impact without sacrificing their peace. Her unique blend of quantum physics, brain science, and practical business advice will transform how you approach your business growth.

MORE ABOUT LACHELLE: 

I'm passionate about helping people unlock their full potential.  For over 15 years, I've been connecting with audiences as a motivational speaker, and for the past 6 years, I've also had the privilege of guiding individuals and organizations through my coaching and business consulting practice. Whether it's on stage or working one-on-one with clients, I love empowering people to achieve greater impact and income.

My approach centers around fostering clarity, courage, confidence, and consistency – the essential ingredients for sustainable success.  This passion also led me to create The Spiral Up Podcast, where I explore these themes in greater depth.  And through my consulting firm, i AM - Life By Design, I partner with entrepreneurs and businesses to help them thrive.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with LaChelle on Instagram: https://instagram.com/lachellewieme

LaChelle’s Free Training - Burnout to Breakthrough:

https://iam-lifebydesign.com/burnouttobreakthrough

Free Voice Analysis (use coupon code AOFREE):

https://iam-lifebydesign.com/voiceanalysis

LaChelle’s Website: https://iam-lifebydesign.com

LaChelle’s Podcast: 

YouTube: https://bit.ly/spiraluppodcastyoutube

Apple: https://bit.ly/spiraluppodcastapple

Spotify: https://bit.ly/spiraluppodcastspotify

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #SpiralUpMethod #HighVibrationBusiness #ManifestationTechniques #BusinessSuccess #ServiceBasedEntrepreneurs

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Ever notice how the hardest website to write for is your own? (Even after helping hundreds of clients find their perfect message, I still struggle with mine sometimes!) 🙈

I recently sat down with Marissa Roberts to talk about something that's been bothering me for years - watching brilliant business owners hide their light under a website that doesn't convert.

Here's what I've discovered after 23 years in this business: The problem isn't your writing skills. It's that you're accidentally positioning yourself as the hero of your own story.

When you position yourself as the guide instead (think Yoda, not Luke), everything changes. Your website starts working for you 24/7, attracting ideal clients who feel deeply understood.

WHAT YOU’LL LEARN

✅  The "bottle effect" that makes it impossible to see your own business clearly (and the simple solution)

✅  My two-step trust-building formula that turns website visitors into eager clients

✅  Why your expertise actually matters less than you think (and what matters more)

Running a client-based business is challenging enough without your website working against you. I understand the frustration of knowing exactly how to help your clients, but struggling to communicate that value online.

That's why I'm sharing the exact framework that helped one client raise their rates by 600% - without losing a single prospect.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Marissa on Instagram: https://www.instagram.com/marissarobertsofficial/

Marissa’s Website: https://www.marissaroberts.com/

Marissa’s Podcast: https://podcasts.apple.com/us/podcast/the-simpler-business-podcast-with-marissa-roberts/id1529456164

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopy #MarketingStrategy #BusinessStorytelling #CopywritingTips

👉 Grab my Free Guide: How toWrite Compelling #StoryBrand Copy:https://www.reddoordesigns.com/free-resources

Have you ever wondered why some beautiful websites attract a steady stream of dream clients while others sit quietly, looking pretty but not converting? Let me show you what makes the difference. 🎯

In my latest episode, I'm pulling back the curtain on the five biggest website mistakes I see brilliant business owners make - and more importantly, exactly how to fix them. What I've discovered after years of testing what works (and what definitely doesn't) might surprise you.

The good news? These costly errors are all completely fixable.

WHAT YOU’LL LEARN

✅ The navigation mistake that sends your dream clients running (and the simple StoryBrand-inspired fix that keeps them engaged) 

✅ The exact words that make potential clients feel instantly understood (hint: it's not the industry jargon you think you should use) 

✅ How to transform bland testimonials into powerful success stories that showcase real results

As someone who's helped countless coaches, consultants, and service providers double and triple their conversion rates, I know these strategies work. I'm sharing the exact framework that can turn your website from a basic business card into your hardest-working team member.

Ready to make your website work as hard as you do?

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call:https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes:https://krisjones.co/copy

🥰 Connect on Instagram:https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #StoryBrandWebsite #WebsiteConversion #ServiceProviderMarketing #WebCopywriting #BusinessGrowth

👉 Grab my Free Guide: How toWrite Compelling #StoryBrand Copy:https://www.reddoordesigns.com/free-resources

You know that feeling when you're trying to write about your own business and the words just won't come? In my heartfelt chat with Gabriel Flores on The Shades of Entrepreneurship, I open up about my own path from frustrated Nike designer to helping entrepreneurs find their voice. After seeing countless brilliant business owners struggle to tell their story, I'm sharing the gentle truth about why writing your own copy feels so hard (spoiler: it's not because you're bad at writing).

WHAT YOU'LL LEARN 

✅ Why being "too close" to your business is actually your superpower - once you know how to channel it 

✅ The mindset shift that finally lets you write copy your dream clients will love (hint: stop trying to be the superhero) 

✅ My simple afternoon framework that turns your jumbled thoughts into crystal-clear messaging

Here's what I know for sure: you're probably sitting on a goldmine of stories that your ideal clients need to hear. Join Gabriel and me for an honest conversation about finding the words to share your genius with the world. I'll show you exactly how to transform your expertise into messages that feel authentic to you and magnetic to your dream clients. Because your work deserves to be seen, heard, and valued - and it all starts with the right story. Subscribe for more heart-centered guidance on sharing your message in a way that truly connects!

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call:https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes:https://krisjones.co/copy

🥰 Connect on Instagram:https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Gabriel on Instagram:https://www.instagram.com/theshadesofe

Gabriel’s Website: https://www.theshadesofe.com/

Gabriel’s Podcast: https://podcasts.apple.com/us/podcast/the-shades-of-entrepreneurship/id1552577775

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopy #BusinessStorytelling #EntrepreneurialJourney #CopywritingTips

👉 Grab my Free Guide: How toWrite Compelling #StoryBrand Copy:https://www.reddoordesigns.com/free-resources

Let me share something that breaks my heart - watching brilliant service providers lose dream clients because their website doesn't tell their true story. In this intimate conversation, I'm pulling back the curtain on what I've learned from helping hundreds of coaches and consultants transform their websites from forgettable to unforgettable. I'll show you exactly why story is the missing piece that turns casual browsers into excited clients who can't wait to work with you.

What You'll Learn:

 ✅ The simple truth about why your expertise isn't enough (and the authentic way to make potential clients feel "This is exactly what I've been looking for!")

 ✅ My "coffee chat" method for writing website copy that makes readers feel like they already know, like, and trust you

 ✅ The subtle shift that takes your copy from "here's what I do" to "here's how your life changes when we work together"

You know that feeling when you read something and think "they're speaking directly to me"? That's what your website can do for your dream clients. I'll show you how to capture your unique voice and expertise in a way that feels natural, not salesy. Because here's the truth - your work matters too much to let it get lost in generic website copy. Grab my framework for sharing your story in a way that connects and converts at reddoordesigns.com.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call:https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes:https://krisjones.co/copy

🥰 Connect on Instagram:https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #MarketingPsychology #BusinessStorytelling #ClientAttracting

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Ever found yourself stumbling over your words when someone asks about your business? In this conversation with Kristin Sweeting, I share the exact framework I use to help service-based business owners transform their scattered message into a clear, compelling story that actually resonates with dream clients.

What You’ll Learn:

✅ The hidden reason your elevator pitch might be pushing dream clients away (and how to fix it)

✅ A step-by-step method to transform your website from confusing to compelling 

✅ The counterintuitive truth about what makes potential clients truly connect with your message

Ready to stop second-guessing your marketing? Get honest stories about what really works, plus actionable steps you can implement right away to share your value with confidence. Hit subscribe for more weekly strategies on turning your expertise into income.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Kristin on Instagram: https://instagram.com/kristinsweeting

Kristin’s Website: https://kristinsweeting.com/

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #StoryBrandMarketing #MarketingStrategy #BusinessStorytelling #CopywritingTips #ClearCommunication

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources

Looking to work smarter, not harder, in your service business? Join me as I chat with Geoffrey Halsey, owner of East Portland Sash, who built his construction business into a streamlined operation through strategic automation, StoryBrand strategy, and AI implementation.

WHAT YOU’LL LEARN

✅ How automating client communication got him more clients

✅ The unexpected way AI helped Geoffrey process difficult client interactions

✅ Simple tech tools that gave Geoffrey 5 hours back every week

Take the practical steps that helped Geoffrey increase revenue while working less. Hit subscribe to get more real-world examples of how traditional businesses are using modern tools to thrive.

MORE ABOUT GEOFF

In rainy Portland, old wood windows often get stuck, leak, and rot - problems Geoffrey Halsey first faced while fixing up his 1925 house. When other companies wanted him to just replace his windows with new ones, Geoffrey knew there was a better way to save these historic treasures. He started East Portland Sash, and for the past 17 years, he's been bringing old windows back to life. His work helps homeowners keep their houses looking beautiful while making them more comfortable to live in.

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  

Connect with Geoff on Instagram: https://www.instagram.com/eastpdxsash

Geoff’s Website: https://eastportlandsash.com

#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #BusinessAutomation #ServiceBusiness #AIforBusiness #StoryBrandMarketing #SmallBusinessSuccess #EastPortlandSash