From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

By Kris Jones | Brand Messaging and StoryBrand Marketing StrategistBusinessMarketing
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From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy episodes

  • Ep. 10 | Crafting Your Perfect Elevator Pitch with Holly Haynes

    Tired of awkward silences when people ask about your business? I sat down with Holly Haynes to break down my exact framework for talking about what you do - in a way that actually gets people interested.


    What You'll Learn:

    • The science behind why stories grab attention (they're 22x more memorable than facts)

    • My 3-part formula for a magnetic elevator pitch

    • Why playing hero in your story pushes clients away (and what to do instead)


    Still cringing when explaining your business? Get the blueprint for a message that feels natural and sells for you 24/7. Hit play to nail your pitch once and for all.


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign


    Connect with Holly on Instagram: @crushtherushpodcast

    Holly’s Website: https://www.hollymariehaynes.com/ctrclub

    Holly’s Podcast: https://podcasts.apple.com/us/podcast/crush-the-rush/id1502925956


    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #MarketingStrategy #BrandMessaging #CopywritingTips #SmallBusinessSuccess

    24 min
  • Ep. 9 | How to Answer "What Do You Do?" with Confidence ft. Kim Foster

    Ever stumble when someone asks about your business? In this chat with Kim Foster, I break down how to nail your message and actually get people excited about what you do.


    What You'll Learn:

    • Why "What do you do?" is your golden ticket to landing dream clients

    • My 3-part formula for an elevator pitch that hooks attention

    • The exact steps to turn your website into your best sales tool


    Ready to own your expertise? Get my proven framework for sharing your story in a way that clicks with dream clients. Hit subscribe for more no-fluff tips on growing your business!


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources


    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign

    Connect with Kim on Instagram: @drkimfoster

    Kim’s Website: https://drkimfoster.com/

    Kim’s Podcast: https://podcasts.apple.com/us/podcast/the-wellness-project-with-dr-kim-foster/id1488386496

    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #BusinessStorytelling #WebsiteCopy #MarketingStrategy #StoryBrandFramework #BusinessGrowth

    37 min
  • Ep. 8 | Crafting a Powerful Brand Story That Sells: A Chat with Sarah Glenn

    Want to ditch the scattered marketing and finally get crystal clear on your message? As the creator of the Signature Story-Selling System, I sat down with Sarah Glenn to show you how one core story can do all the heavy lifting in your marketing (and actually bring in dream clients).


    What You'll Learn:

    • Why traditional copywriting lets most business owners down (and what actually works instead)

    • The "bottle effect" - why you're too close to see your own genius

    • The accordion method - stretch and shrink your story to fit any marketing need


    Tune in to hear real results from business owners who found their voice and started landing dream clients. Sarah and I break down how the right story doesn't just transform your marketing - it changes how you show up in your business.


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign


    Connect with Sarah on Instagram: @socialjanemedia

    Sarah’s Website: https://socialjanemedia.com/c/socialjanemedia

    Sarah’s Podcast: https://podcasts.apple.com/us/podcast/brand-ed/id1675374625

    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #SignatureStory #BrandStorytelling #MarketingStrategy #BusinessGrowth #CopywritingTips

    45 min
  • Ep. 7 | Website Storytelling Secrets with Susanne Rieker

    Steal my website copy secrets! I joined Susanne Rieker on the Blissful Biz Podcast to spill everything I learned from 20+ years as an entrepreneur (including my time at Nike). Think your website copy is holding you back? You're right - but not for the reasons you think.


    What You'll Learn:

    • The real reason you're stuck with website copy (spoiler: your writing skills are fine)

    • How to craft a client-focused story that actually converts

    • Quick video tips to make potential clients feel like they already know you


    Want proof this works? One of my clients used these exact strategies to 6x their rates. Tune in to my chat with Susanne and finally get unstuck with your website copy.


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign


    Connect with Susanne on Instagram: @susannerieker

    Susanne’s Website: https://susannerieker.com/

    Susanne’s Podcast: https://podcasts.apple.com/us/podcast/the-blissful-biz-with-susanne-rieker/id1492780802


    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #StoryBrandMarketing #WebsiteCopy #MarketingStrategy #BusinessStorytelling #DigitalMarketing

    33 min
  • Ep. 6 | Make Your Website Your Best Salesperson with LaChelle Wieme

    Ever wish your website could sell while you sleep? In this episode, LaChelle Wieme joins me to share exactly how to turn your "digital business card" into a 24/7 sales machine. After years designing corporate websites, I now help female entrepreneurs tell stories that actually convert. Here's the truth: pretty design isn't enough anymore.


    What You'll Learn:


    • The #1 messaging mistake that sends potential clients running (hint: stop making it all about you)

    • Story structure secrets that hook readers and keep them scrolling

    • Why you're too close to your business to write about it (and how to fix that)


    Ready to stop living and dying by referrals? Get the exact framework to make your website work harder than your corporate sales team. Snag my 5-minute copywriting template at reddoordesigns.com.


    More About LaChelle:

    I'm passionate about helping people unlock their full potential.  For over 15 years, I've been connecting with audiences as a motivational speaker, and for the past 6 years, I've also had the privilege of guiding individuals and organizations through my coaching and business consulting practice. Whether it's on stage or working one-on-one with clients, I love empowering people to achieve greater impact and income.

    My approach centers around fostering clarity, courage, confidence, and consistency – the essential ingredients for sustainable success.  This passion also led me to create The Spiral Up Podcast, where I explore these themes in greater depth.  And through my consulting firm, i AM - Life By Design, I partner with entrepreneurs and businesses to help them thrive.


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign


    Connect with LaChelle on Instagram: @lachellewieme

    LaChelle’s Website: https://iam-lifebydesign.com

    LaChelle’s Podcast: https://podcasts.apple.com/us/podcast/the-spiral-up-podcast-with-lachelle-wieme/id1496832937

    LaChelle’s FREE Burnout to Breakthrough Masterclass:

    https://iam-lifebydesign.com/burnouttobreakthrough

    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #WebsiteCopy #StoryBrand #DigitalMarketing #CopywritingTips #BusinessStorytelling #MarketingStrategy

    36 min
  • Ep. 5 | The ADHD-Friendly Way to Tell Your Business Story with Tracy Otsuka

    In this episode, I sit down with Tracy Otsuka, podcast host and ADHD expert, to explore how storytelling can transform the way we communicate about our businesses. Together, we unpack why writing feels impossible for many entrepreneurs with ADHD and discover a simple framework that makes it effortless.


    What You'll Discover:

    • A revolutionary approach to introducing yourself and your work that takes the pressure off completely

    • The three-part story framework that makes writing feel natural and authentic

    • Why shifting focus from yourself to your client's journey creates more engaging content


    If you've ever struggled to explain what you do or felt paralyzed when trying to write about your business, this episode offers a practical solution that honors the ADHD brain. Learn how to transform your message from overwhelming to impactful in just minutes.


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign

    Connect with Tracy on Instagram: @tracyotsuka

    Tracy’s Website: https://www.tracyotsuka.com/

    Tracy’s Podcast: https://open.spotify.com/show/7bG9rgwPgi8zRkQxV6ykk0


    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #ADHDEntrepreneur #BusinessStorytelling #CopywritingTips #ClearCommunication #BusinessGrowth

    59 min
  • Ep. 4 | StoryBrand Secrets for Better Website Copy with Janice Porter

    In this episode, I chat with Janice Porter about why writing about your own business feels so impossible and how to make it simpler. Drawing from my 20 years of experience in website design and storytelling, I share why beautiful design isn't enough anymore — you need strategic copy that tells a compelling story.


    What you’ll learn:

    • Discover why writing about yourself feels like torture and how to overcome it

    • Learn the simple three-part story framework that makes writing website copy feel effortless

    • Understand why making your customer the hero (not yourself) is the key to copy that converts


    Whether you've been putting off writing your website copy or struggling to make your current site work harder to attract ideal clients, this episode will give you practical tools to finally get it done.


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign

    Connect with Janice on Instagram: @socjanice

    Janice’s Website: https://www.janiceporter.com/

    Janice’s Podcast: https://www.janiceporter.com/podcast.html

    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #WebsiteCopy #StoryBrand #CopywritingTips #BusinessStorytelling #MarketingStrategy

    38 min
  • Ep. 3 | Secrets Behind a StoryBrand Message That Connects with Robyn Graham

    After 20 years in the industry, I've discovered that beautiful design means little without a clear message that tells a compelling story. Robyn Graham and I break down how to write a story that sells without the struggle.


    Why this matters to you:

    Discover why making your customer the hero (not yourself) is the key to writing words that connect.

    Learn the simple three-part framework that makes writing your story feel effortless.

    Understand how to position yourself as the guide who helps your ideal clients achieve success.


    If you're tired of staring at a blank screen when trying to write your own copy, this episode will give you the exact framework you need to finally tell your story in a way that resonates with your visitors and turns them into paying clients.


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide: Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign


    Connect with Robyn Graham on Instagram: @therobyngraham

    Robyn’s Website: https://therobyngraham.com/

    Robyn’s Podcast: https://therobyngraham.com/podcast/

    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #WebsiteCopywriting #StoryBrand #BusinessStorytelling #CopywritingTips #MarketingStrategy

    29 min
  • Ep. 2 | Quantum Leaping Your Business with Elyse Archer: How to Sell Better with Feminine Energy

    In this episode of From Click to Client, I sit down with Elyse Archer, founder and CEO of She Sells and Superhuman Selling, to explore how shifting your energy can revolutionize your sales approach and transform your business. As a former colleague-turned-friend, Elyse and I share an intimate conversation about the power of vision, trust, and embracing your true desires in business and life.


    Key Points:

    Discover how using both masculine and feminine energies play crucial roles in sales success and why balancing them to extraordinary results.

    Learn why your desires are "green lights" and how protecting them can lead to quantum leaps in your business.

    Explore how changing your relationship with money can transform your approach to sales, making it feel sacred rather than sleazy.


    If you're ready to step into a more aligned and easeful way of growing your business, this episode will show you how to make that shift while staying true to yourself. 

    #StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #SacredSelling #FeminineEnergy #QuantumLeap #SalesMindset


    More About Elyse:

    Elyse Archer, founder of Superhuman Selling and She Sells, empowers entrepreneurs and sales professionals to transform their sales approach, boost income, and achieve remarkable personal growth. As a 3X Salesforce Top Influencer and featured thought leader in Forbes and Inc., Elyse is dedicated to helping clients harness their innate selling and wealth-building talents. An international keynote speaker and the host of She Sells Radio, she shares insights and best practices from successful female entrepreneurs and sales professionals.

    Connect with Elyse on Instagram, Facebook and YouTube: @elysearcher

    Elyse’s Website:  www.elysearcher.com

    FREE Training www.elysearcher.com/4quadrants


    Watch, Listen and Subscribe on:

    YouTube: https://bit.ly/clickpodcastyoutube

    Apple: https://bit.ly/clickpodcastapple

    Spotify:https://bit.ly/clickpodcastspotify

    —

    When you’re ready, here’s how I can support you:

    Book Your Money-Making Messaging Call:

    https://www.reddoordesigns.com/

    Free Guide >> Learn How to Write Compelling Copy in 5 Minutes

    https://www.reddoordesigns.com/free-resources

    Connect with Kris on Instagram:

    https://instagram.com/reddoordesign

    45 min
  • Ep. 1 | The Psychology of Brand Storytelling: Turn Your Business Message into Sales

    "People don't buy products and services—they buy stories."

    In this conversation with Emily Hibard, I share how businesses can communicate their value and stand out in a crowded market. As a StoryBrand certified guide and CEO of Red Door Designs, I reveal the psychology behind effective business storytelling and how it drives growth.


    You will learn:

    • The science of storytelling and its direct impact on revenue

    • Simple frameworks that instantly clarify your message

    • Psychological triggers that boost website conversions

    • Proven methods to forge emotional connections with customers


    Whether you're launching a new venture or scaling an existing business, Emily and I explore actionable strategies I've developed to elevate your brand presence and accelerate growth through the power of strategic storytelling.


    Watch, Listen and Subscribe on:

    • YouTube: https://bit.ly/clickpodcastyoutube
    • Apple: https://bit.ly/clickpodcastapple
    • Spotify: https://bit.ly/clickpodcastspotify


    —

    When you’re ready, here’s how I can support you:

    • Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/
    • Free Guide >> Learn How to Write Compelling Copy in 5 Minutes https://www.reddoordesigns.com/free-resources
    • Connect with Kris on Instagram: https://instagram.com/reddoordesign
    • Connect with Emily on Instagram: @emilyhibard90720
    • Emily’s Podcast: https://podcasts.apple.com/gb/podcast/the-emily-hibard-show/id1601773885
    20 min

About From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

From the publisher's feed

You've built a solid business and you're highly qualified. But the right clients aren't choosing you often enough. You know what makes you different. You just can't put it into words. And now AI is making everyone in your industry sound the same.

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