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The residential solar market has come a long way since the early 2000s, but there's still ample room for growth. Our guest today on the Clean Power Hour is a true veteran of the industry who's been innovating in rooftop solar for over 14 years. Dave Anderson, founder and Chief Marketing Officer of Complete Solaria, joins Tim Montague to discuss the evolution of financing models, the importance of trusted advisors, and his company's unique partnership strategy to accelerate residential solar adoption.

Complete Solaria is bringing a vertically integrated approach to residential solar, enabling HVAC, security, and other home service companies to easily add solar to their product mix. As founder of Complete Solaria, Dave is pushing rooftop solar forward through strategic partnerships that make it easy for home service companies to add solar.

In this episode, Dave recounts his journey into solar, beginning in a Montana coal town and later building one of California's largest rooftop solar installers. He shares observations on how much the industry has evolved, the rise of financing options, and why a personalized sales approach still dominates.

Looking ahead, Dave discusses the accelerating trend of pairing solar with batteries, innovations like virtual power plants, and the impacts of policy shifts like NEM 3.0. While the market still has ample room to grow, Complete Solaria is driving adoption by allowing HVAC, security, and other home service companies to offer solar seamlessly.

If you're interested in the past, present, and future of residential solar, you won't want to miss Dave's insights from the frontlines of this fast-changing industry.

Key Takeaways

1. What major changes has Dave observed in the solar industry after 14+ years?
2. How is Complete Solaria partnering with home service companies to drive solar adoption?
3. What is the accelerating trend of pairing solar installations with batteries?
4. What impacts is California's shift to NEM 3.0 having on rooftop solar?
5. How are financing options like PPAs and leases making rooftop solar more accessible?

Dave Anderson
Complete Solar

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The Clean Power Hour is produced by the Clean Power Consulting Group and created by Tim Montague. Contact us by email: [email protected]

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The Clean Power Hour is brought to you by CPS America, maker of North America’s number one 3-phase string inverter, with over 6GW shipped in the US. With a focus on commercial and utility-scale solar and energy storage, the company partners with customers to provide unparalleled performance and service. The CPS America product lineup includes 3-phase string inverters from 25kW to 275kW, exceptional data communication and controls, and energy storage solutions designed for seamless integration with CPS America systems. Learn more at www.chintpowersystems.com