"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain."

 Dan Granger (CEO, Oxford Road & Veritone One)


The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.


If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CEO & Founder, Dan Granger, will lead both organizations.

So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it’s such a big deal.

The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They’re talking value-alignment, industry impact, and how it’ll help CAOs. Let’s dig in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CEO & Founder, Dan Granger, will lead both organizations. So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it’s such a big deal. The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They’re talking value-alignment, industry impact, and how it’ll help CAOs. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain."

 Dan Granger (CEO, Oxford Road &amp; Veritone One)


The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.


If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CEO &amp; Founder, Dan Granger, will lead both organizations.

So with an eye to the future, Dan Granger (CEO, Oxford Road &amp; Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder &amp; Partner, Sound Profitable) to talk through the big deal and why it’s such a big deal.

The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They’re talking value-alignment, industry impact, and how it’ll help CAOs. Let’s dig in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta

The&nbsp;Media Roundtable&nbsp;isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.&nbsp;We created this show in service of the&nbsp;Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast&nbsp;is&nbsp;in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.&nbsp;You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business,&nbsp;Media Roundtable&nbsp;is your ear to the ground with an eye on the future–and it’s time you listen.

Business

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.  We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.  You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Share From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta

Sign up to save your podcasts

From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta

From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta

More shows like Media Roundtable

The Joe Rogan Experience

The Bill Simmons Podcast

Pivot

Channels with Peter Kafka

Pod Save America

Up First from NPR

Today, Explained

The Journal.

Podnews Weekly Review

Plain English with Derek Thompson