Living Not So Fabulously

From crashing Warped Tour to glass ceilings; Shiragirl front-woman's journey to CEO


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Legendary musician Shira Yevin solidified her place in the Rock & Roll Hall of Fame when her band Shiragirl crashed their hot pink bus into Vans Warped Tour in 2004. With no money in the bank and a lot of spirit, the bus was a DIY mobile stage built to offer a literal platform for women-fronted bands at—what was then—a de facto men-only-fronted-bands tour.

"I was working on the tour the summer before, and I noticed no female musicians on stage. And coming from New York and the whole Riot Girl scene, I just didn't understand it. 'cause I knew a lot of women in music. And so we just decided to crash the tour in our pink RV that we were traveling in, which was literally color-matched to a Barbie doll box," Yevin described. "I was feeling nervous. I was feeling excited, and I was ready to start a revolution."

Yevin didn’t stop there; she shared with hosts David & John Auten-Schneider on Living Not So Fabulously. She’s continued her career fighting for equality and equity in the industry as the founder and CEO of Gritty In Pink. The company, with their INPINK marketplace, is a community of diverse female creators working in the music industry providing connections, access and opportunities through an inclusive network.

Whether she’s busting down fences or shattering glass ceilings, Yevin’s success as an entrepreneur and musician is not without hurdles. There’s still work to be done, she says, explaining that women bands are "only one in five artists played on the radio, which it doesn't seem that way because you have Taylor Swift and Beyoncé and these big act playing, right. Like touring at stadiums. But you know, even these women talk about these challenges. So if Taylor and Beyoncé are having these issues, like what does that say for the rest of us?"


Hosts and husbands of Living Not So Fabulously, David & John Auten-Schneider, dive into real money stories with activists, allies, artists, tech-gurus, and trailblazers in the LGBTQ+ community to give you tangible takeaways to tackle your wallet woes.


Find this episode's transcripts and more episodes of Living Not So Fabulously at http://finance.yahoo.com/videos/series/living-fabulously/.


Have a money story of your own? Questions? Fan mail? Email us at [email protected].


00:00-Shira Yevin joins Living Not So Fabulously

02:00-Busting barriers (literally and figuratively)

08:00-Meeting the demand for women in music

11:30-Inequity in gig economies

15:20-Role of confidence in the wealth gap

19:00-Start your rock star journey


Yahoo Finance's Living Not So Fabulously is hosted by David & John Auten-Schneider, and created and produced by Rachael Lewis-Krisky.


Shira Yevin is an entrepreneur, artist, activist, and founder of Gritty In Pink. After forming her all-female band Shiragirl, Shira became known for advocating for women in male-dominated spaces; Shira and her band crashed the Vans Warped Tour and created the Shiragirl Stage for female artists, which hosted 300+ artists including rock icons Joan Jett and Paramore. In January 2020, Yevin launched a new female-led platform to empower women within the music industry, called Gritty In Pink. With the mission to achieve gender equality in the music industry

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