This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers.

Hosted by Lisa Brightwell

Show Notes:

1) Dustyn Smith

2) Luke Cann

3) HEMOdata

4) Book Recommendation: The ONE Thing

5) Book Recommendation: Business Stripped Bare