Two hundred years ago, before the Industrial Revolution, the rivers across North America ran clear and blue. Beginning in the 1800s, the growth of manufacturing and agriculture brought prosperity, but at the great cost of unmitigated pollution. While the food industry has been focused on profitability, their agricultural practices have resulted in rainstorms washing pesticides, fertilizers, feedlot manure, and bare soil into our waterways and oceans, turning rivers from clear reflections of blue skies to hues of greenish brown. And human health has suffered as well.

Our guest John Roulac [https://johnroulac.com/], Founder of Nutiva and Executive Producer of the recently premiered documentary film, Common Ground, delivers the good news: there are profitable and earth-friendly ways to grow nutrient-dense food, draw down carbon to address climate chaos, and return our rivers to their natural blue appearance. He discusses his many nonprofit organizations and two documentary films focused on soil regeneration as an important way forward.

John illuminates the harsh realities of our industrial agricultural practices and presents a compelling case for a regenerative revolution. From the loss of winged insects to the acidification of oceans, he paints a vivid picture of the ecological crisis at hand. We discuss how we can transform degraded lands into flourishing ecosystems, and why sustainable agriculture isn't enough. Learn about the power of regenerative agriculture to restore biodiversity, improve food security, and heal our planet. John’s message is clear – we must transition now from destructive farming to practices that could save our ecosystems and our personal health.

For an extended interview and other benefits, become an EcoJustice Radio patron at https://www.patreon.com/ecojusticeradio

Resources/Articles:

Pharma's Culture War - https://johnroulac.com/pharmas-culture-war-are-simple-cheap-effective-options-being-downplayed/

Make America's Rivers Blue Again -https://johnroulac.com/making-americas-rivers-blue-again-connecting-the-dots-between-regenerative-ag-healthy-waterways/

John Roulac, the founder of Nutiva, sourced and formulated organic superfoods that have generated over $1 billion in retail sales. John is a serial entrepreneur, investor, writer, philanthropist, and the Executive Producer of the Netflix hit film Kiss the Ground, and the latest Common Ground which focuses on regenerative agriculture. Furthermore, John has established six non-profit organizations, including Great Plains Regeneration, Agroforestry Regeneration Communities (ARC), and Forests Forever, showcasing his commitment to environmental and social causes.

Jack Eidt is an urban planner, environmental journalist, and climate organizer, as well as award-winning fiction writer. He is Co-Founder of SoCal 350 Climate Action and Executive Producer of EcoJustice Radio. He is also Founder and Publisher of WilderUtopia [https://wilderutopia.com], a website dedicated to the question of Earth sustainability, finding society-level solutions to environmental, community, economic, transportation and energy needs.

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Executive Producer and Host: Jack Eidt

Engineer and Original Music: Blake Quake Beats

Episode 208

Photo credit: John Roulac