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The world of Direct Primary Care offers a revolutionary escape from the constraints of traditional insurance-based medical practice—but how do you actually grow a DPC practice once you've opened your doors? In this illuminating conversation, Amanda Price speaks with Erin Kosich, owner of Compass Health DPC in Durham, North Carolina, who reveals the marketing strategy that grew her practice by an impressive 20% in just one month.

After eight years working in an employer-based clinic that functioned much like a DPC, Erin took the leap to open her own practice in May 2022. What makes her story particularly valuable is her systematic approach to growth through targeted Facebook advertising. Working with Clinical Marketer, she developed campaigns specifically focused on women experiencing menopause—a strategy that proved remarkably effective. "It's been wildly successful," Erin explains, detailing how these specialized ads attract women seeking relief for menopausal symptoms who then discover the broader benefits of membership-based primary care.

The conversation dives deep into the mechanics of successful patient conversion through carefully structured meet-and-greets. Rather than delivering a rehearsed sales pitch, Erin begins by asking potential patients about their frustrations with traditional healthcare—then explains how DPC addresses those specific pain points. This personalized approach has proven highly effective at turning interested individuals into committed members who appreciate the direct access, extended appointment times, and genuinely caring relationship that DPC offers.

Beyond marketing tactics, Erin and Amanda explore the emotional reality of DPC ownership—the pressure to be constantly available, the guilt when not responding immediately to patient messages, and the particular personality type that thrives in this model. "The people-pleaser aspect is what makes a good DPC provider," Erin reflects, acknowledging both the challenges and rewards of creating a practice built on genuine patient relationships.

Whether you're a nurse practitioner considering opening your own DPC, looking to grow an existing practice, or simply curious about alternatives to insurance-based healthcare, this episode offers practical wisdom from someone who's successfully navigating the journey. Connect with other DPC practitioners at the upcoming DPC Launchpad cruise conference and discover how you too can build a thriving practice that transforms both your professional satisfaction and your patients' healthcare experience.

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