In episode 3 of her marketing series, Emily Beal tackles one of the biggest mindset blocks for clinic owners: what to write in your emails, especially when your list is tiny (or nonexistent). She shares a real message from a provider who felt stuck before even getting started, and gives step-by-step advice to help you build writing confidence without using AI or generic templates.

You’ll learn why your personal story matters, how to break past perfectionism, and how to make your writing actually feel like you. Whether you’ve written nothing yet or have drafts sitting in Google Docs, this episode is the push you need to finally start hitting “send.”

Click here to join Emily's weekly marketing newsletter: https://nicomislenp.kit.com/5bc0d4dd96

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

In this episode, Nico sits down with Brad Cunningham, founder of Orange Financial and Nico’s go-to guide for all things money. Brad’s not your typical finance guy. He doesn’t wear a three-piece suit, he doesn’t believe in one-size-fits-all advice, and he’s way more interested in transformation than spreadsheets.

They talk about debt, building wealth, how your childhood shapes your money mindset, and what most high earners are still getting wrong. Brad also shares the business principles that helped him build a thriving, referral-only firm with zero ads and 1,000+ raving clients, and why that same model applies perfectly to HRT clinic owners who want freedom and sustainability.

📧 Email Brad: [email protected]

🍊 Orange Financial: https://goorangefinancial.com/

🎟️ Brad will also be speaking at our NICO LIVE Conference in September! ⁠⁠Grab your tickets here⁠⁠.

In this episode, Nico sits down with Mike Belkin, a nurse practitioner and founder of Men's HealthSpan, a telehealth-only HRT clinic. Mike shares how he went from procrastination and urgent care shifts to finally launching his own clinic, and landing 45 patients in under a year while still working full-time.

They dive into Mike’s unconventional path (including chiropractic school, a syndicated cartoon, and some “California years”), what’s working in his patient acquisition strategy, and the mindset shifts every new clinic owner needs to scale sustainably. Plus, Nico gives a masterclass on boots-on-the-ground marketing, pricing strategy, and how to grow to 100+ patients, without relying on ads or social media.

Tickets for ⁠NICO LIVE⁠ are on sale UNTIL AUGUST 8TH. ⏰ ⁠Get your tickets here!

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

In episode #2 of her marketing series, Emily Beal shares the next step in building a sustainable marketing strategy for your HRT clinic, without relying on Instagram or TikTok. She breaks down why in-person networking and email marketing are the foundation of long-term growth, and how you can start both this week without getting overwhelmed.

From how to reach out to local gyms, spas, and providers to exactly what to include in your first email campaign, Emily walks you through the practical steps to build real community and consistent patient flow. Plus: how to set up your email list (legally), why segmentation matters, and how to write emails people actually want to read.

Click here to join Emily's weekly marketing newsletter: ⁠https://nicomislenp.kit.com/5bc0d4dd96⁠

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

In this episode, Nico sits down with Danielle Hayden, founder of Kickstart Accounting and the podcast Business by the Books. They talk about why traditional accounting often fails business owners, how Danielle built a bookkeeping company designed for real humans, and what every clinic owner needs to know about their numbers, especially if you’re in growth mode.

Danielle shares the biggest money mistakes providers make, why your P&L should feel empowering (not terrifying), and how to stop letting tax season run your life. Whether you're just getting started or scaling your team, this conversation will help you stop avoiding your numbers and start using them as a tool for confidence, clarity, and smart growth.

👉 Kickstart Accounting: https://kickstartaccountinginc.com/

🎉 Choose your Gift: https://kickstartaccountinginc.com/gift/

💲Mention Nico’s name on the referral spot (or Nico Misleh- HRTU) when you book a Discovery Call and they will waive the $299 set-up fee. 

🎟️ Kickstart Accounting will also be at our NICO LIVE Conference in September! ⁠Grab your tickets here⁠.

NICO LIVE, our ⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! Get your tickets for NICO LIVE here⁠ 🎟️

In this episode, Nico sits down with Mason Collins, a family nurse practitioner and founder of Live Oak Testosterone & Weight Loss. From giving out his personal cell number to now leading a growing multi-provider team, Mason shares the hard lessons and smart moves that helped him scale a thriving hormone and weight loss clinic in just a few years. They talk about pricing strategy, patient retention, when to hire, and how to avoid getting lost in shiny object syndrome. If you’re a practitioner looking to grow without burning out, this one’s for you.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠⁠https://nicomislenp.kit.com/8050eeea5f⁠⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

In this kickoff episode of her new marketing series, Emily Beal breaks down the real reason most HRT clinic owners struggle with marketing, and it’s not what you think. If you’ve ever felt overwhelmed by strategy, confused by social media, or stuck paying for marketing that doesn’t feel like you, this episode is your reset button.

Emily shares her “marketing order of operations” and challenges providers to think differently about how they show up. From defining your mission and messaging to rediscovering your creative spark, this episode is all about building a marketing foundation rooted in purpose, authenticity, and simplicity.

Click here to join Emily's weekly marketing newsletter: https://nicomislenp.kit.com/5bc0d4dd96

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

In this raw and honest episode, Nico sits down with UK-based physician ⁠Dr. Max Draper⁠ to unpack the journey from conventional GP to hormone optimization expert. Max shares his personal battle with testicular cancer, the years of missed low T symptoms, and how TRT completely transformed his health, and career.

They talk about the differences between UK and US healthcare, the broken state of modern medicine, and why more clinicians are trading 10-minute factory-style visits for meaningful, transformative care. This episode is packed with perspective, hope, and inspiration for anyone looking to practice medicine on their own terms.

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠⁠https://nicomislenp.kit.com/8050eeea5f⁠⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr⁠

Nico sits down with Courtney Walker, a Tennessee-based attorney, business owner, and legal pioneer in the med spa and wellness clinic space. They talk about why most providers don’t need a high-priced law firm on retainer, how proactive legal education can save you thousands, and what every clinic owner should know before launching or scaling their cash-based practice.

Courtney shares her wild journey from corporate banking law to building a multi-state med spa and launching a legal membership for healthcare entrepreneurs. If you’ve ever been overwhelmed by legal gray areas, confused by consent forms, or unsure how to structure your practice, this episode is packed with insight, clarity, and encouragement.

⚖️ Use code HRTU10 and get 10% off of her Senior Associate Program. When you're ready, you can sign up using this link here.

🎟️ Courtney will also be speaking at our NICO LIVE Conference in September! Grab your tickets here.

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

In this episode, Nico sits down with Andrew Hewitt—psychiatric nurse practitioner, clinic owner, and relentless hustler—to talk about the long, messy, and inspiring path to building a life and business with purpose. Andrew shares how he went from working construction in Brooklyn to living in his car at 36… to now running a thriving mental health clinic and coaching other NPs to do the same.

They talk about imposter syndrome, pricing with integrity, manifesting success, and what it actually takes to build something meaningful in a chaotic world. If you’ve ever questioned your path, this one’s for you.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr