Trustees and Presidents: A Podcast for University Leaders On College Athletics

From Endowments to Enrollment: The New Economics of College and College Sports


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In a world where the financial dynamics of higher education are constantly shifting, understanding how universities manage their funds is crucial. Karen Weaver dives into an engaging discussion with Janet Lorin, a seasoned reporter from Bloomberg News, who sheds light on the intricate relationship between university endowments, student debt, and innovative revenue streams.


The conversation kicks off with an exploration of the Big Ten Conference's potential partnerships with the University of California pension system. Lorin clarifies that the pension fund, valued at approximately $200 billion, is not a conventional private equity investor but rather a significant institutional investor looking for substantial returns. This partnership aims to create new revenue streams through ventures like volleyball tournaments, which could ultimately support university financial health.

Lorin shares her extensive experience covering university endowments, highlighting the performance of Ivy League schools. This year, Ivy League institutions saw similar returns of around 11-12%. However, she notes that traditional investment strategies are no longer yielding the advantages they once did, as U.S. equities have outperformed private equity investments over recent years.

With college tuition skyrocketing, many institutions face criticism for not utilizing their endowments to ease the financial burden on students. Lorin explains that universities often have strict guidelines governing the use of donated funds, which can limit their flexibility in addressing tuition concerns. The conversation delves into the misconception that all students pay the full tuition price, and how the increasing costs may lead potential students to consider alternative pathways, such as community colleges or certificate programs.

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Trustees and Presidents: A Podcast for University Leaders On College AthleticsBy Dr. Karen Weaver

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