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Join us for a captivating episode of The Watson Weekend with guest Emmett Shine, the founder and creative director at Little Plains and co-founder of Pattern Brands. Known for helping launch and grow iconic brands like Harry's, Sweetgreen, and Warby Parker, Emmett sits down with Nick Kaplan to discuss the evolution of commerce, the role of human creativity in the age of AI, and what truly makes a brand resilient.
In this interview, we dive into:
This is a must-watch for founders, marketers, and creatives looking to understand how to build brands that matter in a rapidly changing world.
Chapters:This episode is brought to you by Mirakl. Because “Traditional eCommerce” Is Just Code for “Not Growing.” It’s time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what’s next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.
Thanks to our sponsor, Crstl—The smarter way to EDI. See why brands like Neuro Gum and Andy Swim love it at CRSTL.ai.
 By RMW Commerce
By RMW Commerce5
44 ratings
Join us for a captivating episode of The Watson Weekend with guest Emmett Shine, the founder and creative director at Little Plains and co-founder of Pattern Brands. Known for helping launch and grow iconic brands like Harry's, Sweetgreen, and Warby Parker, Emmett sits down with Nick Kaplan to discuss the evolution of commerce, the role of human creativity in the age of AI, and what truly makes a brand resilient.
In this interview, we dive into:
This is a must-watch for founders, marketers, and creatives looking to understand how to build brands that matter in a rapidly changing world.
Chapters:This episode is brought to you by Mirakl. Because “Traditional eCommerce” Is Just Code for “Not Growing.” It’s time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what’s next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.
Thanks to our sponsor, Crstl—The smarter way to EDI. See why brands like Neuro Gum and Andy Swim love it at CRSTL.ai.

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