Join us for a captivating episode of The Watson Weekend with guest Emmett Shine, the founder and creative director at Little Plains and co-founder of Pattern Brands. Known for helping launch and grow iconic brands like Harry's, Sweetgreen, and Warby Parker, Emmett sits down with Nick Kaplan to discuss the evolution of commerce, the role of human creativity in the age of AI, and what truly makes a brand resilient.

In this interview, we dive into:

• How AI is changing the game for agencies and brand builders.
• The critical difference between "pull marketing" and "push marketing."
• Why authenticity and vulnerability are more important than polished perfection.
• The concept of "brand as a club" and the human need for belonging.
• Why retail spaces are evolving into "content studios" for a new generation of "experience collectors."
• Emmett's philosophy on staying ahead of creative obsolescence by being "as close to the metal as possible."

This is a must-watch for founders, marketers, and creatives looking to understand how to build brands that matter in a rapidly changing world.

Chapters:

• Welcome to The Watson Weekend - 00:00:00
• Headline Hangover Sponsored by Crstl Starts - 00:01:44
• Introducing Emmett Shine - 00:15:10
• The Future of Commerce & AI - 00:19:45
• Brands as Ecosystems & the Agency Model - 00:29:51
• Closing Remarks - 01:07:41

This episode is brought to you by Mirakl. Because “Traditional eCommerce” Is Just Code for “Not Growing.” It’s time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what’s next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.

Thanks to our sponsor, Crstl—The smarter way to EDI. See why brands like Neuro Gum and Andy Swim love it at CRSTL.ai.

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