Ari Zilka, founder of MyDecisive.ai and former Hortonworks CPO, argues that most observability vendors now offer essentially identical, reactive dashboards that highlight problems only after systems are already broken. After speaking with all 23 observability vendors at KubeCon + CloudNativeCon North America 2025, Zilka said these tools fail to meaningfully reduce mean time to resolution (MTTR), a long-standing demand he heard repeatedly from thousands of CIOs during his time at New Relic.

Zilka believes observability must shift from reactive monitoring to proactive operations, where systems automatically respond to telemetry in real time. MyDecisive.ai is his attempt to solve this, acting as a “bump in the wire” that intercepts telemetry and uses AI-driven logic to trigger actions like rolling back faulty releases.

He also criticized the rising cost and complexity of OpenTelemetry adoption, noting that many companies now require large, specialized teams just to maintain OTel stacks. MyDecisive aims to turn OpenTelemetry into an enterprise-ready service that reduces human intervention and operational overhead.

Learn more from The New Stack about OpenTelemetry:

Observability Is Stuck in the Past. Your Users Aren't. 

Setting Up OpenTelemetry on the Frontend Because I Hate Myself

How to Make OpenTelemetry Better in the Browser

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