Episode Summary:

Newsletters can feel intimidating—but they don't have to. In this episode of the Books & Such Literary Management Podcast, Jen Babakkan, Barb Roose, Debbie Alsdorf, and Cynthia Ruchti continue their conversation on panic-free platform building with a deep dive into newsletters.

From knowing your why to discovering the power of consistency, the team shares stories, strategies, and surprising facts (like why publishers value newsletters more than social media numbers). Whether you're a novelist or nonfiction author, you'll walk away encouraged and equipped to serve your readers through a newsletter that's authentic, consistent, and life-giving.

In This Episode, You'll Learn:

• Why newsletters often matter more to publishers than social media numbers

• How to define your why so your newsletter serves rather than sells

• Practical examples: devotionals, humor, and "hope + help + funny finds" formats

• The surprising math of reader engagement (10–20% of subscribers are likely book buyers)

• Why consistency and predictability matter more than perfection

• How to evolve your newsletter over time without guilt or panic

 

Key Takeaways: "Platform isn't built so we can shine—it's built so we can serve." "Don't compete. Don't compare. But do learn." "Consistency in newsletters builds trust. It's not about being flashy; it's about showing up."

 

Resources & Mentions:

• Books & Such Writing Intensive – September 22–24, 2025 (online)

• Follow us on Instagram: @booksandsuch

 

New episodes drop the first Wednesday of every month.

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