The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits down with Jeff Greenspoon, chief executive officer of the Americas at Kantar, to explore how brands can maximize creative effectiveness in an era of AI-generated content, always-on channels, and exploding creator ecosystems. Jeff unpacks how leading brands are embedding decision intelligence directly into their creative workflows, turning insight into confidence and driving real marketing impact. He also covers effective creator marketing and what it looks like when CMOs and their teams put it to work. Tune in to hear how Kantar is helping leading brands move from instinct to evidence, and setting the agenda for creative impact at scale.