Imagine a Place

From Intern to Owner — Dani Miller on Building a Business with Grit, Vision & Heart


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What does it really take to go from intern to entrepreneur? In this episode, Dani Miller, owner of Lauderdale Design in Knoxville, TN, shares her journey of stepping into business ownership, leading with intention, and building a design firm that reflects her values, vision, and bold spirit.

Recorded just days before welcoming her second child, Dani opens up about the realities of entrepreneurship—balancing risk and reward, leading a team, and making tough calls with courage and clarity. From managing global rebrands for Cadillac to returning home to take over the very firm where she started her career, Dani’s path proves that entrepreneurship is equal parts grit, growth, and grace.

She dives into what she’s learned about building a sustainable business, fostering mentorship, creating opportunity within a small team, and why personal finance and emotional well-being are critical to professional success.

Whether you’re dreaming of launching your own company, looking for inspiration to grow your leadership, or navigating the messy middle of running a business, Dani’s story will leave you feeling empowered and equipped to take the leap.

New from Imagine a Place: Tenwek Hospital: How faith, friendship, and design built a beacon of healing in Africa.

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Imagine a Place gathers industry-leading voices that can inspire the design community through storytelling and broaden our creative horizons. The goal of Imagine a Place is to further elevate the belief that the places we make and the ways we design them matter in our lives.


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