Are you over 50 years old? If so, do you ever feel invisible in life, at work, or in the media? Do you care about someone over 50?
According to the Harvard Business Review, older consumers contribute more than half of consumer spending in the US, yet only 5–10% of marketing budgets are aimed at winning them over. While 46% of the U.S. adult population is age 50-plus, a recent AARP study found that only 15% of online images containing adults include people this age. Feeling overlooked at work, by the opposite sex, and even among younger generations, people 50 and up are also often ignored by brands. Openly Gray wants to change that.
In this episode, we chat with the dynamic team from Openly Gray, a marketing firm specializing in the often-overlooked 50 and up age demographic. Our guests are:
Lee Brody, Co-Founder/President
Lee St. James, Co-Founder/Creative Director
Brooke Stachyra, Partner/Client SuccessEach of these entrepreneurial spirits saw an opportunity to help businesses tap into this market, which, according to AARP, is responsible for more than half of consumer spending in the United States alone. By the very nature of what they do, they’re also changing society’s perceptions. And since this age group is living longer and working longer, their work is crucial to the way people in this age group are seen and valued.
In This Episode, We Cover:
Why businesses should market their products to the 50+ population
The importance of combating misperceptions about any age group
The value that older employees bring to organizations
The amazing exchange that can happen when younger employees and older employees mentor each other
Misperceptions about the potential people have in their 50s and beyond
What it feels like to be undervalued when we have so much expertise to offer in the workplace
How hiring younger/less experienced employees may save companies up front, but costs them more in the long run
Why painting with a broad brush/making assumptions about ANY age group, young or old, hurts society and businesses
Advice for people under 50 on why they should change their perceptions about people over 50
Whether you ARE over 50, you care about someone who is, or you're a business that's curious about this untapped market - this episode is for you.
Resources Mentioned in the Podcast:
Why Hollywood Produces so Many Sequels: https://yhoo.it/3C3sYL5
Why Film Stars are Getting Older: https://bit.ly/3At6lz8
Stats About the 50+ Age Demographic: https://bit.ly/3C3O8bY
To learn more about our guests and Openly Gray, visit their website, at: https://www.openlygray.com/
To learn more about Lisa Marie, get more content, or schedule a one-on-one coaching session, visit her website at: www.lisamarieconnections.com or her contact page, at: www.lisamarieconnections.com/connect
Follow her on Instagram: @lisamarieconnections
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PLEASE NOTE: The "From Lemons to Limoncello" podcast and content posted by Lisa Marie DeSanto is presented solely for general informational, educational, and entertainment purposes. The use of information on this website, the podcast, linked to content, or from coaching sessions is at the user’s own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.
