Send us a textIn this episode of ASOTU CON Sessions, Glenn Pasch sits down with Anthony Jingoli, Senior Director of Automotive Strategy and Partnerships for Effectv and Brendan Jackson from Effectv to explore the intricacies of content strategy and the evolution of targeted advertising. Anthony and Brendan shed light on the confusion surrounding OTT, addressable advertising, and the overall TV ecosystem, providing clarity on how these elements fit into a comprehensive marketing strategy.The d...

From Linear TV to OTT: The Future of Targeted Automotive Marketing with Anthony Jingoli and Brendan Jackson

The best operators, amazing stories from inside and outside of auto, and new perspectives. Join hosts Kyle Mountsier, Michael Cirillo, Paul J. Daly plus special guests as we just hit the record button for some quick and very candid conversations with some of the most amazing guests at ASOTU CON. YAll of it is live. All of it is unfiltered, and all of it is for you. These are the ASOTU CON Sessions by Effectv // 

ASOTU CON Sessions is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com

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The best operators, amazing stories from inside and outside of auto, and new perspectives. Join hosts Kyle Mountsier, Michael Cirillo, Paul J. Daly plus special guests as we just hit the record button for some quick and very candid conversations with some of the most amazing guests at ASOTU CON. YAll of it is live. All of it is unfiltered, and all of it is for you. These are the ASOTU CON Sessions by Effectv // ASOTU CON Sessions is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com

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From Linear TV to OTT: The Future of Targeted Automotive Marketing with Anthony Jingoli and Brendan Jackson

From Linear TV to OTT: The Future of Targeted Automotive Marketing with Anthony Jingoli and Brendan Jackson

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