Podcasting has been incredibly popular for over a decade, but you might be surprised to learn that quantitative data is still scarce in this industry.

In this episode of #DataDrivenLeadership, Crime Junkie's award-winning creator and podcast host Ashley Flowers shares the humble beginnings of her show and how she used data to build her media company, audiochuck.

Ashley shares how to make the best use of limited metrics and what she's doing to overcome this hurdle. She also discusses her nonprofit work through Season of Justice, highlighting the power of data in advocacy and social impact.

You won't want to miss it.

In this episode, you will learn:

• Building a data-driven culture, even in creative environments
• The importance of fan engagement and how data helps serve fans better
• Overcoming information barriers in traditional industries with new technology

Things to listen for:

• [00:00] An introduction to the episode
• [01:56] Defining success and passion in business
• [07:16] Data in crime investigations
• [13:18] Running a media business with data
• [18:40] Data is crucial for business success
• [21:07] Advocacy and giving back

Resources

Crime Junkie podcast

audiochuck

Season of Justice

Ashley's book, All Good People Here