You may think university events are just a small, normal piece of a university's student life and marketing plan. 

But what if we told you that it's actually vital to create a long-lasting relationship with that student, who then continues into their journey as a professional adult and alumnus?

This is why we’re dedicating a special two-part episode of Great Events to investigating the impact of events on education.

Join us as Host Alyssa Peltier sits down to discuss this unique topic with Stacey Sheppard, Senior Manager of Solutions Marketing at Cvent. 

In part one of our conversation, we explore the entire lifecycle of a student and the lasting impact of strategic event planning on the university experience. We also discuss the evolution of campus tours, the various departments that planners come from within universities, and the critical role of virtual events post-pandemic. 

So, whether you're a student, an educator, or an event enthusiast, this is one episode you won’t want to miss. 

Here are a few key takeaways from Part 1:

1. Higher Ed events can lead to lifelong loyalty in the student lifecycle. One university found that if a person participated in an event as a student, they were 80% more likely to be active, engaged, and philanthropic alumni. 
2. Experiences that engage and excite students virtually and in person are more likely to improve students’ experience and appreciation for the university.
3. No matter if it's corporate or educational, customizing events for your audience is key to success.