In this episode of the SALTovation podcast, we speak with Alicia Gelinas, President & CEO of COCPA. Alicia explores the evolving landscape of the accounting profession, the need for better marketing to young professionals, salary disparities, and the importance of creating supportive professional networks. She also touches on the critical role of advocacy and lifelong learning and offers insights into the systemic challenges and solutions facing the field today. Listen this week as Judy and Alicia discuss the critical role of professional associations like the COCPA in advocating for CPAs and enhancing community engagement among accounting professionals. 

Key Takeaways:

• Career Diversity in Accounting: Alicia’s journey showcases the wide array of opportunities within the accounting profession, from traditional roles in public accounting to leadership positions in professional organizations.
• Importance of Passion: Aligning personal passions with professional work can lead to a more fulfilling career; Alicia’s transition into coaching and subsequent leadership roles highlights this.
• Challenges in the Profession: The accounting profession faces significant challenges, including underrepresentation among young professionals and the need to better market the advantages and opportunities within the field.
• Advocacy and Support: Organizations like COCPA play a crucial role in advocating for CPAs, providing continuous professional development, and fostering a supportive community.
• Systemic Changes Needed: Issues such as competitive compensation, enhancing the profession’s public image, and adapting to new technologies are vital to attracting and retaining talent in the accounting sector.

Quotables

• "The theme that has emerged is that we as accountants, are not great marketers. So we haven't been telling a compelling story about what the profession means.” -Alicia Gelinas
• "Whatever I do, it doesn't matter as long as I turn my passions into my paycheck.” -Alicia Gelinas

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