In this episode, Greg Wilkes sits down with John Eastwood, founder of a high-end residential building company operating in London’s prime and super-prime market.

John shares an honest account of what it really takes to move from steady but fragile growth into a controlled, multi-million-pound business. From nearly running out of work while self-funding his own home build, to becoming a go-to contractor for £2m–£4m projects, this conversation unpacks the mindset shifts, systems, and decisions that changed everything.

🔹 Key topics:

✅ The danger of a shallow pipeline — how relying on a handful of architects nearly stalled the business, and why consistent outreach matters even when things feel “fine”.

✅ Why building your own house can expose cracks in the business — cash flow pressure, stress, and the wake-up call it creates.

✅ Winning bigger work without racing harder — why scaling project value is often smarter than scaling volume.

✅ Positioning and proposals that convert — how changing the way prices were presented dramatically improved win rates, without being the cheapest.

✅ Stepping off the tools properly — the real impact of hiring a project manager and building a leadership layer that protects quality and sanity.

✅ Systems that protect profit — tracking jobs properly, spotting issues early, and why knowing your numbers weekly changes decision-making.

✅ Software at the right stage — lessons from using Buildertrend, Procore, and PlanRadar, and when these tools actually make sense.

This is a grounded, real-world episode for builders who want fewer jobs, better clients, stronger margins, and a business that doesn’t rely on them firefighting every day.

If you’re serious about moving into higher-value work and building something sustainable, John’s story will hit home.

Instagram: @Karringtons_ltd

LinkedIn: https://www.linkedin.com/in/john-eastwood-b97597243/?originalSubdomain=uk 

https://www.karringtons.co.uk/

https://developcoaching.co.uk

For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

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