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What if the key to a high-converting website isn’t selling—but connecting?

In this episode, I chat with Skylar Sustin, a web designer and branding wizard, about how to create a website that resonates with your ideal client and doesn’t just make sales but makes an impact. Skylar breaks down how using brand psychology, personal stories, and authentic design can transform your website into a space that builds trust and inspires your audience to buy—without sleazy sales tactics.

We explore:

• Why connection-focused websites are more effective in the long run
• How to align your design with your brand values
• Practical ways to make your website feel like a true reflection of you 

Skylar also shares her favorite strategies for creating emotional engagement that leades to conversions and why storytelling is the true "secret sauce" for standing out online.

Whether you’re refreshing your business website or starting from scratch, this episode is packed with insights to help you build an online presence that resonates, converts, and feels good to share with the world!

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Connect with Skylar via her website or on Instagram

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.