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What’s the one principle that has fueled my own financial freedom and also helped today’s guest become a bestselling author with over a million books sold?

In this episode, I’m joined by the incredible Bob Burg, co-author of the international bestseller The Go-Giver, a parable that’s transformed how countless entrepreneurs and professionals approach business and life. If you’ve ever struggled with the mindset of making money versus serving others—or felt that tug between doing good and doing well this conversation will unlock a brand-new perspective.

Bob and I dive into the core philosophy behind being a Go-Giver, and why the secret to massive wealth lies in creating value for others. This is a message that aligns perfectly with what we teach here at Money Ripples: that money is a natural byproduct of value. When you put service first and focus on helping others solve real problems, income and impact follow predictably.

Bob shares behind-the-scenes insights into how The Go-Giver was born, including how he and co-author John David Mann faced 24 publisher rejections before finally getting a “yes.” He explains how Endless Referrals, his earlier book, laid the groundwork for his parable, and why mindset, not mechanics, is often the biggest barrier to building true wealth.

We also get personal. I open up about my early struggles with scarcity thinking, shaped by my upbringing, and how that mindset held me back financially even as a financial advisor. It wasn’t until I embraced the Go-Giver principles myself that everything shifted. Bob explains why false beliefs around money and wealth are holding many people hostage and how to break free of them.

Later, we get into real talk about free markets, capitalism, and cronyism. Bob offers an honest take on why real capitalism isn’t about exploitation, but about voluntary exchange and value creation. He points out how government overspending and centralized control aren’t just ineffective—they rob people of their ability to thrive and contribute meaningfully.

This conversation isn’t just about theory. You’ll get tangible mindset shifts and actionable takeaways that can reshape the way you build your business, sell your product, or invest your money. Whether you’re an entrepreneur, investor, or someone simply trying to live with purpose and prosperity, this episode will inspire you to own your ripple effect and use your gifts to bless others. Bob's link: - Website: https://burg.com/  - Facebook: https://www.facebook.com/burgbob  - X: https://x.com/bobburg  - LinkedIn: https://www.linkedin.com/in/bobburg/