In this episode, Keaton Turner addresses a guest no-show, leading to engaging listener interactions. He reflects on the Carmoose project, introduces video podcasting, and announces the Per Diem hotline. Keaton discusses the importance of focus, saying no, and transitioning effectively in business. He explores customer targeting and refining service strategies, comparing the benefits of being a specialist versus a generalist. Keaton emphasizes periodic strategic reviews and shares personal insights on applying business principles, concluding with thoughts on intentionality in both business and life.

(0:37) Introduction, guest no-show, and listener interactions

(4:29) Reflecting on the Carmoose project and introducing video podcasting

(7:53) Launching the Per Diem hotline

(10:17) Discussing business niches, focus, and the importance of saying no

(23:13) Successful business pivots and transitioning strategies

(30:04) The critical role of clear strategies and plans in business

(32:58) Targeting customers and refining service strategies

(36:36) The specialist vs. generalist debate in business

(39:23) Periodic strategic reviews and personal application of business principles

(41:34) Wrapping up with intentionality in business and life