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In this  episode of the Digital Supply Chain podcast, I had the pleasure of conversing with Kristian Rönn, CEO and Founder of Normative. Kristian, an expert in carbon emissions accounting, shared invaluable insights into the pivotal role of supply chains in achieving net zero emissions.

We delved into the complexities of carbon accounting and the critical need to make these emissions visible and actionable. Kristian emphasised that a staggering 90% of a company's emissions often lie within its supply chain, presenting both a challenge and an opportunity for significant impact.

A highlight of our chat was exploring how small and medium-sized enterprises can be engaged in carbon reduction efforts. It turns out the main barrier isn't indifference to climate change but rather a lack of resources and know-how. Normative's approach, combining surveys with practical calculation tools, aims to bridge this gap.

Kristian's stories of success, like Eltel’s electrification of their vehicle fleet and Flying Tiger's material substitution, showcase the real-world impact of effective carbon data management.

Lastly, we touched upon the broader context – the crucial role of governments and financial incentives in guiding businesses towards sustainable practices.

This episode is a must-listen for anyone keen on understanding the intricacies of supply chain sustainability and the path forward to a net-zero world.

Do tune in, and let's keep pushing the boundaries for a sustainable future!

And don't forget to check out the video version of this episode on YouTube.

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• Christian Sederberg
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