Do you price your services or items correctly?

Giving yourself and your products the correct value is the foundation for a successful business. Theoretically, this is a simple thing to do. However, if you look around, many people devalue themselves and their products, choosing to lower prices with the open to attract clients. This practice is even more predominant in the Latino community and among women. You must stop devaluing yourself to grow as a professional and business owner. Choose the price of your services based on your worth and not on the fear of what other people may think about it. The right clients will understand your value and be happy to do business with you.

In this episode, I am joined by Theresa Gonzales-Lobaco, the founder and host of Latinas B2B Marketing and Podcast. Theresa has worked within Silicon Valley's largest technology companies on strategic sales initiatives, technology partnerships, and new product marketing. Her consulting, business, and podcasting production is focused on providing the guidance, skillset, and strategy to help women-owned businesses struggling to build stronger customer engagement in online marketing.

Tune in to Episode 133 of Amiga, Handle Your Shit, and learn more about Theresa’s career in the tech world, what it was like being the only Latina working in her company, and why she decided to start her own company to help women of color succeed in their business.  

In This Episode, You Will Learn:

• Theresa’s Journey from Fresno to San Francisco (6:36)
• How Theresa’s Started Working in the Tech World (15:48)
• Being the Only Latina in a Tech Company (27:01)
• Why Theresa Decided to Leave the Tech World to Sart Her Own Business (31.04)
• Teaching Women of Color How to Elevate Their Game (42.21)
• Why Pricing Item Right is Key (44.57)
• Becoming a Person of Influence Through Your Business (49.23)

Connect With Theresa Gonzales-Lobaco:

• Latinasb2b Website
• Latinasb2b Instagram 
• Latinasb2b Facebook

 Let's Connect!

• Website
• Facebook
• Instagram
• LinkedIn
• Jackie Tapia Arbonne website

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