Cultura & Cash ™

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this episode, Claire Wasserman, founder of Ladies get Paid, shares her journey through financial hardship, the challenges of entrepreneurship, and the importance of community and vulnerability in overcoming adversity. Her story highlights the realities of medical debt, mental health, and resilience, offering valuable lessons for anyone navigating tough times.

🎧 What You’ll Hear in This Episode:

🔸 Claire Wasserman’s journey from financial success to hardship

🔸 The impact of medical debt and healthcare system flaws

🔸 The importance of community and vulnerability in healing

🔸 Legal challenges she’s faced as a woman-focused business

🔸 Practical advice for managing trauma and stress

🔸 The role of mental health and self-care in resilience

👉 This conversation is a must-listen for women who want to hear a story of how a successful woman relied on her community to get through financial hardships.

📲 Connect with Claire Wasserman

Listen to the Ladies Get Paid podcast: https://open.spotify.com/show/30LXsAsZztDFUV8YpVXulb

Subscribe to her newsletter: https://ladiesgetpaid.com/subscribe/

Connect with her on Instagram: https://www.instagram.com/ladiesgetpaid/?hl=en

Visit her website: https://ladiesgetpaid.com/

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Sign up for my FREE monthly newsletter: https://thefirstgenmentor.kit.com/04427aa13e

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

Tiktok:   / thefirstgenmentor  

#financialresilience #medicaldebt #womeninbusiness #financialtrauma #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this episode, Luzy D King discuss her journey from small-town roots and hospitality career to becoming a financial educator and author of the upcoming book, Cash Libre. We talk all things cultural identity, financial trauma, and empowering Latina women through financial literacy and investing.

🎧 What You’ll Hear in This Episode:

🔸 Luzy's background and upbringing in rural Oregon and Guanajuato

🔸 The impact of family loss and financial trauma on her journey

🔸 Angel investing 101

🔸 The concept of money personalities and their influence

🔸 The importance of decolonizing financial knowledge and research

🔸 And all things about her upcoming book, Cash Libre!

👉 This conversation is a must-listen for women who want to hear a relatable story about how a Latina overcame her financial struggles and coaches others how to do reach their financial goals.

📲 Connect with Luzy D King

Pre-order her book, Cash Libre here: www.cashlibre.com

Connect with her on Instagram:  https://www.instagram.com/sayholawealth/

Visit her website: https://sayholawealth.com/

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Sign up for my FREE monthly newsletter: https://thefirstgenmentor.kit.com/04427aa13e

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#Latinafinancialempowerment #wealthbuilding #financialtrauma #latinaauthor #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this episode, Arielle Loren shares her journey of moving to Spain as a serial entrepreneur, exploring the Spanish healthcare system, and the benefits of global health insurance. This episode offers valuable insights for expats, digital nomads, and those considering international relocation.

📲 Connect with Arielle Loren

Follow her on Instagram: http://instagram.com/arielleloren/

Connect with her on LinkedIn: http://linkedin.com/in/ariellepalmer/

Work with her 100K Incubator: http://100kincubator.ai/

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Sign up for my FREE monthly newsletter: https://thefirstgenmentor.kit.com/04427aa13e

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this episode, I’m joined by my friend and former life and business coach, Mayra Salinas. Mayra has been there since day 1.

🎧 What You’ll Hear in This Episode:

🔸 Mindset blocks and limiting beliefs Mayra helped me overcome in my early entrepreneurship journey

🔸 Strategies to manage multiple identities and embracing being a multi-hyphenate

🔸 How coaching helps create support systems

🔸 The importance of boundaries and self-prioritization to reach your goals

🔸 The difference between therapy and coaching in personal growth

👉 This conversation is a must-listen for entrepreneurs who see my journey and think, WOW she has it all figured out. Spoiler, I don’t! Hit play to hear all about it!

📲 Connect with Mayra Salinas:

Visit her website: https://www.mayrasalinas.com/about

Follow her on Instagram: https://www.instagram.com/mayraksalinas/?hl=en

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Sign up for my FREE monthly newsletter: https://thefirstgenmentor.kit.com/04427aa13e

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#entrepreneurship #coaching #mindset #cultural norms #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this episode, I’m joined by lawyer and entrepreneur Pamela Rosario to discuss essential legal tips for small business owners!

🎧 What You’ll Hear in This Episode:

🔸 Beginner legal mistakes to avoid

🔸 How to protect your brand, and a real story about how I enforced my legal rights

🔸 Why handshake deals can cost you thousands

🔸 Business challenges for WOC and low cost solutions to use

🔸 The importance of contracts and when to know you should actually have one

👉 This conversation is a must-listen for new entrepreneurs looking to safeguard their businesses and build a solid legal foundation. Hit play to hear all about it!

📲 Connect with Pamela Rosario, Esq:

Visit her website: https://pamelarosariolaw.com/

Framehouse Community on Substack: https://framehouse.substack.com/about

Follow her on Instagram: https://www.instagram.com/framehouse_co/

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Sign up for my FREE monthly newsletter: https://thefirstgenmentor.kit.com/04427aa13e

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#smallbusiness #legaltips #trademark #contracts #entrepreneurship #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this episode, I’m joined by workplace strategist and author Tanya Uyigue, to talk about her new book, 'What Your Team Won't Tell You,' and explore toxic leadership, employee experience, and practical steps for managers to improve trust and management styles. Personal stories included!

🎧 What You’ll Hear in This Episode:

🔸 How toxic leadership styles affect employee turnover

🔸 Common management archetypes and their impact

🔸 How to recognize if a workplace culture has become psychologically unsafe?

🔸 Practical tips for managers to improve team dynamics

🔸 Effective strategies for managers to rebuild trust with teams

👉 Have you ever had a toxic manager and wondered what you can do about it? Then you’re going to want to listen to this one. Hit play to hear all about it!

📲 Connect with Tanya Uyigue:

Follow her on Instagram: https://www.instagram.com/tanyaucoaching/

Follow her on TikTok: https://www.tiktok.com/@tanyaucoaching?lang=en

Buy her book: https://tanyaucoaching.com/book-page

Hire her to host a workplace training or get on the waitlist for Explore 1:1 coaching: https://tanyaucoaching.com/

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#workplaceleadership #employee experience #leadershipdevelopment #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this solo episode, I continue the conversation about hitting 5 years as The First Gen Mentor and what I have planned for the future.

🎧 What You’ll Hear in This Episode:

🔸 My new career move and what led me to this decision

🔸 The challenges of running a business in Spain including taxes and administrative hurdles

🔸 More on my past background and why I’m especially suited for this role

🔸 The importance of representation of Latinos in this industry

🔸 What the next year will look like and what will happen with The First Gen Mentor community

👉 Hit play to hear all about it!

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#careerevolution #entrepreneurship #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this solo episode, I reflect on my five-year journey as an entrepreneur, sharing the highs and the lows, because entrepreneurship can be a roller coaster! I also reflect on the question “What’s next? Do I want to do this for another 5 years?

🎧 What You’ll Hear in This Episode:

🔸 Five-year milestone reflection

🔸 The Highs: TikTok grant, Eva Longoria endorsement

🔸 Lows: health challenges, legal issues

🔸 Future plans: career evolution and what’s next

It’s been a while since I did a solo episode, and you know I had to keep it real for this one! Enjoy!

👉 Hit play to hear all about it!

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#entrepreneurship #firstgenlatina #personalgrowth #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

In this episode, I’m joined by my friend and career coach and mindset coach, Carla Santamaria from @thefirstgencoach to talk about her personal experience with a recent layoff, and strategies she used to land her current role.

🎧 What You’ll Hear in This Episode:

🔸 Carla’s personal experience with layoffs and the emotional rollercoaster she experienced

🔸 The role of self-care and mental health during transitions

🔸 Helpful strategies for financial and emotional resilience

🔸 The importance of community support during job loss

🔸 Effective job search strategies and avoiding panic applying

Listen as Carla Santamaria shares her personal journey through layoffs, strategies for navigating career transitions, and how to build resilience and community support during uncertain times.

Let’s talk about it! 💬

👉 Hit play to hear all about it!

📲 Connect with Carla Santamaria:

Follow her on Instagram: https://www.instagram.com/carlathefirstgencoach/?hl=en

Connect with her on LinkedIn: https://www.linkedin.com/in/c-santamaria/

Listen to her podcast: https://podcasts.apple.com/us/podcast/the-first-gen-coach-career-development-for-latinas/id1591669301

Sign up for her free newsletter: http://thefirstgencoach.com/newsletter 

Register for her FREE training in August: https://www.subscribepage.com/august2026webinar

Explore 1:1 coaching with Carla: http://thefirstgencoach.com/consult 

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#layoffs #financialresilience #jobsearchingtips #firstgenprofessionals #careercoach #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!

I took a short break from the podcast (more of that later!) but I’m back! In this episode, I’m joined by my friend and fellow content creator, Estrella from @CafecitoConEstrellita and @Conchas for kids.

🎧 What You’ll Hear in This Episode:

🔸  What inspired her to create her toy playset, Conchas for Kids

🔸  What it really costs to make a new toy and challenges she overcame with manufacturing

🔸  Why she chose Kickstarter to crowdfund the start up costs for her new project

🔸  How other Latinas can use Kickstarter to secure funding and 3 tips for successful crowdfunding campaigns

Listen to hear Estrella’s inspiring journey from creating Cafecito con Estrellita to launching Conchas for Kids, a project aimed at increasing Latino representation in toys.

Let’s talk about it! 💬

👉 Hit play to hear all about it!

The last day to pledge to her Kickstarter is August 1st!

Support Conchas for Kids Kickstarter: https://www.kickstarter.com/projects/conchasforkids/conchas-for-kids-pan-dulce-play-set

📲 Connect with Estrella:

Follow @ConchasForKids: https://www.instagram.com/conchasforkids/

Follow @CafecitoConEstrellita: https://www.instagram.com/cafecitoconestrellita/

Subscribe to her Substack: https://substack.com/@cafecitoconestrellita

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

#latinaentrepreneur #latinafounder #crowdfunding #kickstarter #GiovannaGonzalez #FirstGenMentor #latinapodcast