David Brock is CEO of Partners in Excellence and the author of the excellent book, The Sales Manager's Survival Guide. David is a self-described ruthless pragmatist and he joined me on this episode to talk about developing an effective sales execution framework. As Dave describes it "Increasingly salespeople and managers struggle to make sense of all the things they are being asked to do, and how these activities fit with each other.” So in this conversation we dig into Dave’s suggested sales execution framework and the 4 jobs sellers have to execute simultaneously..