Who wants to be in the client services field when you can be in product? After all, the road to the Golden Chalice is lined with riches and bountiful treasures.

Create an MVP, launch it, and splash into your pool of coins like Uncle Scrooge.

No one ever warns you about the long weekends, iterations, support and the hurtle of marketing. Who will pay us for our goods? There’s a lot more sweat equity that today’s startup buzz doesn’t warn you about. Not only do you have to build the product, but you have to build the platform you plan to sell and promote it on.

Then there’s the task of choosing the right price to support growth and your existing customer base. Phew, just when we thought it was easy peasy.

Today I sit down with famed WordPress developer Andrew Norcross to discuss his journey and the launch of Genesis Design Palette Pro. He’s here to share his insight about all that good stuff and more!

Interview with Andrew Norcross

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Understanding your customer

If you’re a WordPress developer or a product lead — don’t miss this episode.

Understanding the customer is a recurring trend that I’m picking up on with featured Matt Report guests. We’re talking deeper than just understanding the customers problem you’re solving. I mean really know them and how they will interact with your product. How will they request support from you and your team? What’s their level of expectation?

All of this should go into the planning, marketing and promotion of your product. This isn’t rocket science, it’s been around since the 1960’s as the