Full-Time Influencer Podcast

Now, more than ever, is the best time to become a creator thanks to short-form content, enthusiastic viewers, and the reach of multiple different platforms.

In this episode, Miki, discusses how she utilized her niche in the health field to jumpstart her social media following. Now, she has over 2.3m followers on TikTok, 700k subscribers on YouTube, and 490k followers on Instagram! In this episode, Miki reminisces on how her niche has helped her to reach virality on the ultimate trifecta of social media platforms, as well as some of the insider tips and tricks she gained throughout the past few years.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-4

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👉 FREE NEW TRAINING: https://successfulinfluencer.com Save your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.

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Timestamps:

(1:56) - Background and platforms used

(6:15) - Turning point when taking content creation seriously

(8:44) - Repurposing content across platforms

(12:55) - Impact of YouTube shorts on growth

(16:33) - Content creation as a full-time job

(33:03) - Future plans beyond YouTube, TikTok, and Instagram

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

In order to go viral, you need to switch gears and think of Instagram as a video app, not a photo app.

We sit down with my friend, Karen Cheng from (@karenxcheng), about how she harnessed her creativity for short-form video content and amassed 100K+ followers in ONE day. Karen is proof that you can breakdown Reels to a science and she shares her perfected formula to achieve foolproof virality. This is an episode you do not want to miss, especially if you are still learning how to utilize the power of Reels to grow your own account.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-2-

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Timestamps:

(2:14) - First video made after leaving Microsoft & her virality

(6:55) - Break down what goes into virality and her process

(14:27) - Emotions she looks to invoke in people watching videos

(25:28) - Reels helped propel more growth afterwards

(36:55) - Growth with reels and success on TikTok and YouTube Shorts

(43:42) - Changes in approach to creative work as an influencer & future plans

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

New year, new me- and new Instagram?

Last year, Instagram made some very big changes, and they’re planning to make a few more this year as well. In this episode, we’ll be discussing the 5 biggest changes coming to Instagram this year, as well as a few predictions for the app’s future.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-1

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Timestamps:

(2:28) - Emphasis on video, particularly reels.

(9:58) - Possible phase-out of regular video, introduction of 3-minute reels.

(11:55) - Introduction of more editing tools and fun effects for reels.

(12:29) - Concern that aesthetic reels may become too saturated.

(15:45) - Increased user control over the interface.

(26:51) - Focus on supporting creators for full-time careers.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

2021 was by far the best year in my career but also the worst year for me mentally. In this episode, I'll be going over what happened to my business in 2021 and also providing some personal life updates. I'll discuss the goals I set for myself at the start of 2021, and how many of those I managed to achieve. This also is the LAST episode of Season 1 of the Full-Time Influencer podcast, and we'll be coming to you in Jan 2022 with a brand new season!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

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👉 Want to learn how to go viral with Reels? Inside our Reels Rocket Ship program, we teach you how to create engaging short-form videos and go viral with Reels. Join now to skyrocket your following on ReelsRocketShip.com

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Timestamps:

(4:25) - Review of 2021 goals and resolutions, including Dream Day.

(11:13) - Breakdown of 2021 achievements, lessons, and feelings.

(21:50) - Creation of full-time influencer podcast & clothing line,

(29:32) - Best but hardest year mentally, experienced burnout.

(33:03) - Cannot lose skills gained, despite others' actions.

(36:49) - Achieved most goals, but not specific numbers or YouTube channel.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

[ANNOUNCEMENT] I am doing a FREE LIVE TRAINING on 11/13, 11am EST to talk about 6 figure influencer secrets and how YOU can grow and monetize your following. This will be the last time I do a live training in 2021, so you definitely don't want to miss it!

Save your spot now: https://successfulinfluencer.com

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-17

FOLLOW US ON INSTAGRAM: @fulltimeinfluencer.co

JOIN THE FULL-TIME INFLUENCER PROGRAM: https://successfulinfluencer.com/joinfti

YouTube has always been one of the best platforms for curating an engaged audience who really connect with you as a creator, and today we’re speaking to someone with years of experience creating long form videos. TJ from Cup of TJ shares her expert knowledge on growing your channel through searchable content and YouTube Shorts. 

In the past 5 years, TJ from Cup of TJ has been a nomadic travel vlogger exploring Asia, an at-home cook bringing fun into the kitchen, a coach helping hundreds of creators grow their channels, AND a television actress, all thanks to the power of YouTube, and today she’s sharing with us her top tips for success on the platform. 

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-16

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Download the FREE Ultimate IG Monetization Guide HERE

If you want to make influencing a successful side hustle or profitable career then you need this guide! We cover the 11 ways that you can make money from Instagram right now (even if you don't have a ton of followers!)

👉🏻 CLICK HERE TO GET THE ULTIMATE IG MONETIZATION GUIDE👈🏻 

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Timestamps:

(1:28) - Taiwanese nomadic journey: quitting job, building audience

(6:46) - Starting YouTube and Instagram during first year of nomadism

(7:46) - Choosing YouTube over other platforms, passion for being on screen

(12:45) - Key viral video that changed the game

(28:26) - Food space profitability, message of sending the right information

(32:06) - Passion for coaching, creating videos, and acting

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

The best thing about being an influencer is getting paid to do what you love - yet not many people understand how to monetize their accounts. 

If you’ve ever wanted to learn how you can establish your value on Instagram, then you’ll love today’s post and podcast. We’re talking to Christine Tran from @tourdelust about how she managed to turn her passion into a full-time career. Christine isn’t just one of the most business-savvy influencers I know - but a master networker. Tune in to get her tips for getting paid whether you’re starting a side hustle on Instagram or want to increase your earnings.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-15

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Timestamps:

(6:51) - Time to reach 100k followers and go full-time.

(7:51) - Success and monetization opportunities led to quitting job.

(11:43) - Learning to monetize gifted trips and collaborations.

(26:18) - Pivoting to lifestyle and fashion content.

(38:38) - Reels and first viral reel.

(46:58) - Future of brand, pivoting to lifestyle, and starting a family.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

In today’s highly digitized world, it’s more important than ever to incorporate short-form videos into your content strategy, and when done right, they can result in virality and propel you to success. If you’re new to social media content - or creating videos in general, you might be at a loss for where to begin. Fortunately, we’ll be tapping the expertise of Jerome from (@jerometraveller) to help you get started today!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-14

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👉 FREE NEW TRAINING: https://successfulinfluencer.com Save your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.

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Timestamps:

(2:40) - Starting Instagram & his your original goal

(3:06) - Taking photography seriously & start of his growth

(6:22) - Talent vs learning and continuous practice and hard work

(26:38) - Jerome’s thoughts when reels first came out

(39:46) - Opportunities he’s gotten since starting Instagram?

(41:53) - Pursuing content creation full-time

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Have you heard about the creator who grew 700K followers in just one month using Reels? YK became interested in photography at the age of 17, when he would go for walks and take photos in his free time, but didn’t recognize it as his passion until a few years later when he realized how big his casual hobby had become. Today, thanks to the power of short-form video, his hobby has gained him a collective following of 2.8 million followers across Instagram and Tiktok, and he’s sharing with us his top tips for social media growth through videos.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-13

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Timestamps:

(1:26) - Started photography and Instagram; grew to 300,000 followers.

(4:52) - Early adopter of TikTok; grew account to large following.

(6:58) - Transitioned from photography to short-form videos; experimentation is key.

(11:30) - Rapid traction on TikTok and audience translation to Instagram.

(13:53) - Find successful ideas and make them your own.

(29:51) - Rapid growth on both platforms; changes to future career plans?

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Struggling to calculate your rates as an influencer?  There’s so much gatekeeping and secrecy in this industry, and there’s not much information out there for new creators looking for insights on how to price their work. Too often I see creators being taken advantage of, so today we’re covering everything that you should consider when pricing yourself!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-12

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Timestamps:

(1:52) - Encouragement to price yourself properly and charge what you're worth.

(5:11) - The standard rate on Instagram is 1% of your following.

(10:51) - Using the 1% method to calculate rates has drawbacks.

(17:17) - Understanding reach and CPM is important.

(21:49) - Trust built with audience is what makes influencer marketing so powerful.

(27:35) - A reasonable range for influencer rates is $20 to $50.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube