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Fully Managed
Fully Managed episodes
- Candles, Culture & Creating a Team That Lasts with Anna-Vija McClain
Three Things You’ll Learn:
How to build a people-first culture by centering core values like happiness, transparency, and growth—even if it means slower revenue growth.
Why every employee will eventually leave—and how accepting this truth can help you lead with more clarity, compassion, and systems that scale.
How to foster psychological safety in the workplace so team members feel empowered to grow, leave, or fail—without fear of retaliation.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
39 min - Growing Through Chaos with Amanda Patterson, Founder of Rocket Fuel Labs
You’ll learn:
The three key marketing lessons Amanda learned from helping MindBody grow from $30M to $250M, including the role of customer insight, the power of human-first messaging (even in B2B), and why marketing success is built on small wins—not silver bullets.
How to market during an economic downturn, from focusing on bottom-of-funnel tactics to making strategic outsourcing decisions when budgets are tight.
Why creativity is making a comeback, and how modern brands must shift from lazy, interruptive ads to meaningful, psychologically-driven content that connects.
Plus, Amanda plays “Market Me This” and pitches an actual campaign for… mood-based coffee stirrers. (Yes, it’s as fun as it sounds.)
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
35 min - Stop Marketing, Start Meaning with Geoff Desreumaux
You’ll learn:
Why chasing trends can backfire—and how to spot the difference between being a trendsetter and falling into a marketing trap.
What it actually means to be audience-first—and how identifying and embedding into existing communities can unlock authentic growth.
How taste and influence intersect, and why micro-influencers often deliver more value than high-follower creators in today’s noisy landscape.
From music-driven pasta playlists to navigating fast-moving F1 marketing trends, Jeff shares sharp, insightful strategies for staying agile as a small team, building with integrity, and leading with meaning—not manipulation.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
37 min - Building Legacy Brands & Community Trust with Christopher Savage
You’ll learn:
How legacy brands can remain relevant by embracing authenticity, social proof, and community trust—especially in a digital-first world.
What AI tools are actually worth your time, and how to avoid tech overload by integrating smart, efficient systems into your marketing stack.
Why community engagement matters, and how Christopher’s roles across local boards, schools, and nonprofits have shaped his leadership and business philosophy.
From a fun reimagining of RadioShack to real-life examples of risk-taking campaigns like Liquid Death and Duolingo, this conversation dives deep into what it takes to stand out and stand the test of time—in both business and community.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
40 min - Keeping Content Simple, Personal, and Profitable with Joe Amato
We cover:
The fall of traditional ad formats and how they failed to evolve
What makes content go viral (and why that’s rarely the goal)
How to walk the line between controversy and clarity
What most agencies get wrong when communicating with clients
Why every brand needs a face (or several) to stand out
What happens when you try to expand your niche too fast
The art of “telling it like you’re five” to win more business
This is a must-listen for marketers, agency owners, and creators who want to stop chasing trends and start building content that actually moves the needle.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
41 min - How Chris Joyce Built 24 Companies Without Chasing Money
Three Things You’ll Learn:
Why taking bad clients (or bad investors) can cost you more than they pay.
How knowing your value and saying no can actually speed up your growth.
Why relationships—not revenue—are the real currency of early startups.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
34 min - Why Every Marketing Plan Needs a Customer Journey with Sara Nay
Three Things You’ll Learn:
Why you should stop chasing leads and start nurturing the ones you already have.
How to use AI without losing the human touch—and what tools to start with.
What the “hourglass customer journey” is and how to use it to boost referrals and repeat business.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
34 min - How AI Can Personalize Communication at Scale with Dan Baird of Wrench AI
Three Things You’ll Learn:
How small language cues (like punctuation!) reveal big insights about your audience.
Why personalized messaging doesn’t just boost conversions—it saves time and builds real trust.
How AI can help even the most introverted inventors pitch like pros.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
34 min - Why Every Business Owner Should Write a Book with Michael DeLon
Three Things You’ll Learn:
Why your personal story matters more than your credentials when it comes to earning trust.
How to write a book without actually “writing” anything—using the Speak-to-Write™ method.
Why your book can be the cornerstone of a high-converting marketing strategy.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
36 min - Just Try It — Marketing, Media, and Philly with Dan Whitzer
Three Things You’ll Learn:
Why trying something new—even when you’re afraid—is the only way to grow as a marketer (and human).
How spontaneous creativity can lead to business success, especially when it comes from community.
What makes Philly a hidden hub for innovation, culture, and real connection.
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
36 min
About Fully Managed
From the publisher's feed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into…
the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.