Scaling Group Programs: Maddie Pong's Journey from Cohorts to Evergreen Success

In this episode of the Create Your Community podcast, host Vix Meldrew speaks with Maddie Pong, a brand photographer and community leader, about her journey in scaling group programs. Maddie discusses her transition from running a 16-week cohort-based program to an evergreen model, while overcoming challenges and optimizing her onboarding process. She shares insights on building impactful community engagement, leveraging email funnels, and balancing launches with ongoing enrollment. Maddie also delves into her strategy for integrating a smaller introductory course to feed into her main program, 'Rebrand,' providing valuable takeaways for those looking to grow their own group offers.

00:00 Welcome to the Create Your Community Podcast

00:47 Meet Maddie Pong: Brand Photographer and Coach

01:45 The Birth of Rebrand: From Burnout to Breakthrough

02:57 Launching Rebrand: Challenges and Successes

04:04 Transitioning to Evergreen: A New Approach

06:12 Balancing Launches and Evergreen Sales

15:20 Managing Large Groups: Benefits and Challenges

19:48 Overcoming Overwhelm: Coaching Through Challenges

21:11 Joining Sales Spice: Goals and Aspirations

21:36 The Importance of Sales Buyers

21:49 Developing a Feeder Program

22:26 Launching and Warming Up Leads

22:45 Evergreen Funnel Strategies

23:36 Building Funnels in Real Time

25:06 One-on-One Support and Feedback

26:56 Simplifying Funnel Creation

27:43 The Origin of the Funnel Strategy

33:01 Data Over Drama

40:07 Engaging and Scaling Your Offers

42:09 Conclusion and Final Thoughts