JUNG im Gespräch mit Prof. Dr. Vanessa Borkmann

The FutureHotel Innovation Network as part of the Fraunhofer Institute is the leading think tank and innovation laboratory for research and development of pioneering hotel solutions. This network of experts has been researching for over ten years and is currently in its sixth research phase. Topics like the future hotel room, current and future needs of guests, new work environment within the hotel, the use and potential of technology in the hotel industry, digital transformation such as innovative concepts form the main parts of the research areas.

Even before the pandemic, there were many innovations in the hotel industry. Is the crisis the great opportunity to bring new ideas and concepts to the hotel market?

Today we are talking to Prof. Dr. Vanessa Borkmann, head of research work in the hotel and tourism sector at the Fraunhofer Institute for Industrial Engineering IAO.