Times are changing, quickly! With this in mind it’d be remiss of us to advise you to bury your head until it all blows over – it won’t.

Whilst fundamental principles and elements of how we coached 10 years ago remain today, and may still do in 10 years time, there are many things that have changed over the last decade, with many more changes afoot in years to come.

In this podcast [which is the audio of our most recent webinar] we reflect on what’s taken place over previous years in order for us to make some educated predictions as to where we might be headed in the future.

We dig into how that has impacted our practice as coaches to date, and what we should be considering and putting in to place now in order to position ourselves to be of most use as coaches, and of course, still be in business.

With AI advancing rapidly, we must get ahead of the curve and be ready to work with tech, as opposed to against it.

It’s already happening – battling it is futile, which means we should be positive in accepting it as a part of life going forwards, including how fitness is implemented and played out.