In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth and how value-driven marketing can position your gym as the go-to choice in your community. Whether you run a small brick-and-mortar studio, a large facility or and online coaching business, this episode is packed with actionable insights to future-proof your business success.

Key Highlights - Harvesting crops vs. planting seeds: Building a long-term strategy. - Speak the language of your marketplace, not your peers. - Organic vs. paid marketing: Why you need both. - Direct response vs. brand marketing: Striking the right balance. - How your sales strategies can nurture prospects into loyal clients.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb 

 

Episode Description:

In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is “sleazy,” this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs.

Key Highlights:

- Why gym sales begin with your belief system.

- The truth about 'bad leads' and how to handle them.

- Why fitness objections are just broken mindsets to fix.

- The power of consistent follow-ups for closing more deals.

- Transforming sales from boring to impactful for gym owners.

 

In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from helping hundreds of gyms worldwide improve their products, teams, and services, this no-nonsense discussion is a must-listen for those ready to scale their business, overcome fears, and define success on their own terms.

Key Highlights

• Is marketing without a solid product killing your growth?

• Why your business model could be killing your potential.

• The systems that are redefining what premium fitness looks like.

• How hiring the right staff changes your entire business trajectory.

• Why facing churn and tough conversations leads to better clients.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription 

Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Jenz Robinson on Instagram: ⁠https://www.instagram.com/coach_jenz/?hl=en-gb 

Marchon Gyms: https://www.instagram.com/marchon/?hl=en-gb 

PFCA: https://www.instagram.com/the.pfca/?hl=en-gb 

Gym Owner Network: https://www.instagram.com/gymownersnetwork/?hl=en-gb 

 

In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady revenue stream, even during fluctuating months. Tune in for insights on how to grow your gym using a data-driven, methodical approach.

Key Highlights:

• How to grow from 35 to 175 clients and hit 40k months.

• Systems and mentorship are the key to overcoming stagnation.

• Tracking KPIs and using CRM tools helped scale faster.

• The importance of balancing team workload and member satisfaction.

• How focusing on one great facility is more powerful than expansion.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-growth?sl=podcastdescription⁠. 

 

Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb⁠ 

 

Connect with Gavin and his gym on Instagram: ⁠https://www.instagram.com/coach_gavin_coleman/?hl=en-gb⁠ 

⁠https://www.instagram.com/peak.health/?hl=en-gb⁠ 

 

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.

 

Find out more here:⁠ https://bit.ly/3YN6MOm⁠ and to book a demo call, Click here:⁠ https://bit.ly/48znLXC⁠

In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn his business into a high-performing facility charging up to £400 per month. Learn the strategies that doubled his conversion rate, improved client retention, and made his gym the best it’s ever been.

 

Key Highlights:

• How to restructure the onboarding process to address service gaps.

• The pivotal shift from £200 to £400 per month memberships.

• Why over-50s are the ultimate target demographic for gym growth.

• Lessons learned from a £200,000 gym redesign and team overhaul.

• How sales training, tracking and CRM’s transform lead conversion rate.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=jamesmclarenpod   

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb 

Connect with Kevin and his gym on Instagram: https://www.instagram.com/jamesmc.e22/?hl=en-gb 

https://www.instagram.com/eventus22_fit/?hl=en-gb 

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.

Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that’s experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results.

• The mindset transformation that helped grow SGPT gym to 110 members.

• How to tap into the 50+ demographic to build lasting success.

• The power of a clear, consistent membership offer.

• Why focusing on strength training, not weight loss, is a game-changer.

• How community-driven marketing strategy fuels growth. 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=kevpoddescription 

 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb 

 

Connect with Kevin on Instagram: https://www.instagram.com/hurley_fitness_ely/?hl=en-gb 

 

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

 

FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/ 

In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is essential for growth and success. With his personal experiences as a backdrop, Richard encourages gym owners to move away from blame and towards proactive solutions.

Key Highlights

• From struggling to thriving: Richard’s rebrand success with Fortified Gym.

• Why letting go of “business baggage” fuels growth and stability.

• How fear of judgment can prevent you from achieving your goals.

• Taking control of your finances: the power of disciplined business choices.

• Building a lifestyle that supports your gym’s vision—not the other way around.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=richardpod

 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb 

 

Connect with Richard on Instagram:

https://www.instagram.com/rich_roach/?hl=en-gb 

 

Connect with Fortified on Instagram:

https://www.instagram.com/fortifiedgym/?hl=en-gb 

 

If you want to find out more information about our partner Gym Owner Network, Click the link below:

https://www.gymownernetwork.com/

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we chat with Frank and Eddie from HYROX, a fitness movement that’s become a global sensation. HYROX offers gyms a unique opportunity to affiliate with a powerful brand that boosts community engagement and retention. Frank and Eddie explain how gyms can leverage HYROX to enhance their services, attract new members, and host their own HYROX events, creating an additional revenue stream. With access to exclusive events, training materials, and brand visibility through the HYROX gym finder, HYROX-affiliated gyms stand out as top choices for fitness enthusiasts seeking a new challenge. Find out how partnering with HYROX can elevate your gym's success.     Key Highlights:

• How HYROX is revolutionising gyms by offering members a clear, competitive fitness challenge.
• HYROX’s rapid growth from 700 to 16,000 athletes, driven by smart marketing and strategy.
• What exclusive perks and new revenue streams gyms gain by affiliating with HYROX.
• How HYROX Academy helps coaches improve client performance with tailored training.
• The scarcity strategy of HYROX events creates higher demand for affiliated gyms.

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=hyroxpodyt

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with HYROX on Instagram: https://www.instagram.com/hyroxuk/?hl=en-gb

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:

https://ptqualification.com/pt-certification

In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learning, and the value of focusing on one location before expanding. With insights into client relationships, staff development, and innovative marketing strategies, John provides valuable lessons for gym owners and fitness enthusiasts alike. Join us to discover how a commitment to results and community can redefine success in the fitness industry.

Key Highlights:

• Insights from a successful gym owner with 20 years of experience in the industry.

• The power of patience and obsession in achieving long-term success.

• How John merged rehabilitation with SGPT to enhance client results.

• Strategies for maintaining high retention rates with an 80% conversion.

• Developing a supportive and accountable team culture in the gym.

• How to understand and meet clients where they are in their fitness journey.

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=johnlarkyt 

 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

 

Connect with John and his gym Sphere Fitness on their Website:

https://spherefitnessstudio.com/

 

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: 

https://ptqualification.com/pt-certification

 

This episode is also sponsored by Fitness Business Development Academy, to find out more, you can find them using the link below: 

https://www.thefbda.com/ 

 

In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-quality facility and how having a dedicated sales staff member has allowed him to scale and fine-tune his business. Dean also shares his roadmap to success, utilising skilled mentorship and immense self-discipline to drive Embassy to new heights. If you're a gym owner looking to increase revenue and improve your service offerings, this episode is packed with actionable insights.

Key Highlights:

• The habits of a young gym owner who skyrocketed to success in 9 months.

• How to look after and care for 300 open gym and 105 Personal Training clients.

• Transitioning to SGPT to offer a more scalable and profitable coaching model.

• Finding, hiring, and training a full-time sales member to drive growth.

• The layout needed for a high-quality open gym with personalised coaching.

• Improved sales strategies with help from FMA, driving significant revenue.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=deanpodcast. 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb. 

Connect with Dean on Instagram:

https://www.instagram.com/coach_dmc_/?hl=en-gb. 

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: 

https://ptqualification.com/pt-certification.