This week, we’re joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less.

After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include: 

✅ How he systemized his gym to run without him. 

✅ Why 150+ competitors didn’t stop his growth. 

✅ The hiring moves that gave him peace of mind. 

✅ The onboarding strategy that builds long-term clients. 

✅ From burnout to balance: How Endy reclaimed his life.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we’re bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you’ve been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride

We cover: 

✅ Why gym owners struggle to break past revenue plateaus. 

✅ The retention strategies that create long-term, loyal members. 

✅ How to position your gym as a premium brand. 

✅ The biggest hiring mistakes holding fitness businesses back. 

✅ The marketing shifts that will drive real business growth.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we’re joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact.

Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym that members love and stay loyal to.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride

Key highlights of this episode include: 

✅ The sales gap that’s costing gyms thousands. 

✅ How top gyms create an unforgettable client experience. 

✅ The power of personalization in gym success. 

✅ Small but crucial details that separate 5-star gyms. 

✅ Why gym owners must rethink their approach to customer service.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of clear systems and processes. Whether you're a gym owner or online coach, Jack's strategies will help you build a business that thrives with or without you.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: https://www.instagram.com/get_stride/

Key Highlights:

✅ Why great people alone can't sustain your gym.

✅ The critical role of systems in scaling effectively.

✅ How to build SOPs that empower your team.

✅ The surprising impact of front desk staff on sales.

✅ Why creating a sellable gym means making it run without you.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn’t rely on you 24/7 while increasing profitability, don’t miss this episode!

Key Highlights: ✅ The key systems every gym owner needs for scalability. ✅ Why hiring the right team is essential for business growth. ✅ How to transition from operator to true business owner. ✅ The financial structures that keep gyms profitable long-term. ✅ Avoiding burnout while scaling your fitness business.

https://www.instagram.com/fitnessmarketingagency https://www.instagram.com/fitbizcoach Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From understanding your true definition of success to overcoming financial fear, this episode will challenge you to think differently about your gym. If you're ready to scale your fitness business without burnout, this one's for you. Key Highlights: - The common traits of hyper-successful gym owners. - How your environment influences your business success. - Why understanding money is crucial for gym owners. - The dangers of building a business based on perception. - How to redefine success in a way that serves you.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription To find out more information about Fitness Business Development Academy, use this link here: https://www.thefbda.com/ Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

#fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

https://www.instagram.com/charliehorton https://www.instagram.com/fitnessmarketingagency In this solo episode, we’re diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we’ll unpack what’s really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You’ll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn’t the real objection stopping prospects from signing up. Plus, we break down key lessons from January’s performance data to help you refine your strategy for the months ahead.

- The truth about where the gym market is really headed - The biggest marketing mistake gym owners make in 2025 - How awareness marketing can transform your lead flow - Why January might not be your best sales month anymore - The real reason people join gyms (it’s not just fitness) To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

#fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

Daniel Mee returns to share how he transformed his gym’s revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn’t just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen.

- How shifting to a high-ticket front-end changed revenue streams. - The unexpected downsides of a 12-week premium offer. - Why gym owners must rethink their pricing strategy for long-term success. - The challenge of raising prices—and how to do it right. - Building a business that grows without sacrificing freedom. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

#fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success.

Key Highlights - Why renting space to PTs limits your gym’s growth potential. - How Lewis scaled to £50K/month with a hybrid gym model. - The key differences between open gym, 1-1 PT, and online coaching. - Why controlling the client experience leads to higher retention. - The small tweak that made his gym 10X more profitable.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/ 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell 

#fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam’s story is a must-listen for gym owners and online coaches.

Key Highlights:

- How a marquee gym can hit £16k/month revenue. - Why risk-taking is key to business success. - The power of community in fitness entrepreneurship. - How SGPT boosted client retention. - Strategies for mastering sales and marketing.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

00:00:00 - Introduction

00:00:05 - Liam's Journey to Fitness Business

00:00:49 - Sponsorship Message

00:01:43 - Interview Begins

00:01:54 - Liam's Early Career and Challenges

00:10:59 - Starting a Bootcamp

00:12:59 - Struggles with Business Growth

00:15:26 - Joining FMA

00:19:02 - Risk Taking in Business

00:19:45 - The Importance of Community in Business

00:21:01 - Transitioning from Bootcamps to Small Group Training

00:21:50 - Adapting to Change and Overcoming Challenges

00:22:57 - The Power of Personal Sales Ability

00:30:07 - The Art of Conversation in Sales

00:34:26 - The Importance of Following a Sales Structure

00:34:56 - Delegating Sales and Achieving High Conversion Rates

00:36:02 - The Necessity of Calling Leads

00:37:59 - Persistence in Sales

00:38:23 - Importance of Resilience and Focus

00:38:44 - Securing a Contract

00:39:47 - The Power of Persistence

00:39:59 - The Value of Leads

00:40:22 - Building a Successful Business

00:40:57 - The Importance of Conversion Rate

00:42:10 - Building a Business from Scratch

00:42:16 - The Revenue Breakdown

00:42:29 - Searching for a New Venue

00:45:51 - The New Venue

00:50:45 - Investing in the Facility

00:52:12 - Raising Funds for the Facility

00:54:18 - The Ambassador Program

00:54:55 - The Ambassador Membership

00:55:23 - Securing Initial Investments

00:56:11 - Raising More Funds

00:56:51 - Securing the Funds

00:57:01 - Waiting for the Funds

00:57:24 - Reflection on Past Financial Challenges

00:57:43 - The Ambassador Program

01:02:59 - Reflection on the Journey

01:05:09 - Challenges in Building the Gym

01:09:57 - Overcoming Challenges

01:11:56 - The Gym's Layout

01:13:35 - Key Advice for Success

01:13:40 - Creating a Motivating Environment

01:14:20 - Facility Layout and Design

01:14:30 - Training Studio and Space Utilization

01:15:16 - Timetable and Group Sessions

01:15:43 - Pre-Launch and Target Signups

01:17:10 - Marketing and Sales Strategy

01:19:01 - Creating a Unique Gym Experience

01:21:45 - Importance of Details in Facility

01:23:03 - Membership Growth and Revenue

01:24:57 - Initial Thoughts

01:25:05 - Challenges in Launching a New Facility

01:25:20 - Planning for Future Expansion

01:25:47 - Considering Outdoor Space and Aesthetics

01:26:09 - Budgeting and Future Plans

01:26:52 - The Importance of Location and Future Expansion

01:28:22 - Balancing Business Growth and Personal Happiness

01:30:02 - The Joy of Coaching and Running a Business

01:31:23 - Final Thoughts and Appreciation