In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of running multiple facilities or simply want more freedom from your business, this episode delivers the real talk gym owners need to hear before expanding.

Key highlights of this episode include:

✅ Why your ego might be driving expansion—not strategy.

✅ The systems your first gym must master before scaling.

✅ How to double profit without opening a new site.

✅ The "weekend test" every owner should do before expanding.

✅ When online coaching might be a smarter move than a new gym.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets.

You'll discover the real reason paid ads "don't work" for most owners, the hidden opportunity cost of staying organic, and the mindset shifts needed to scale beyond 100 members. Whether you're a new coach or a seasoned operator, this episode will change how you think about marketing forever.

Key highlights of this episode include:

✅ The hidden cost of staying stuck in organic-only marketing.

✅ Why paid ads fail when your sales process is weak.

✅ The simple formula for balancing organic and paid growth.

✅ How long-term ads improve both lead quality and conversions.

✅ Why time, trust, and consistency drive predictable revenue growth.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA clients, John and Shannon from Method3 Fitness, a thriving studio in San Jose that's redefining what success looks like in the fitness industry.

John and Shannon have built a $2M business with over 500 active members by doing things differently — from weekly billing and pricing psychology to fostering a culture of accountability and connection.

They share exactly how to build systems that let you scale sustainably and lead with purpose.

Key highlights of this episode include:

✅ Why shifting to weekly billing transformed their cash flow and retention.

✅ The pricing mindset that removes fear and builds confidence.

✅ How community events and storytelling fuel long-term engagement.

✅ The secret to retaining team members for over a decade.

✅ Why focusing on one ideal demographic can double your success.

Connect with Method3 Fitness: https://www.instagram.com/method3fitness/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Luke and the FMA team to break down the proven pre-launch system that helps gym owners sell memberships before opening their doors.

They've helped dozens of gyms launch at full capacity by mastering early marketing, sales psychology, and objection handling—and today, they're revealing exactly how you can do it too.

Key highlights of this episode include:

✅ How to test demand before signing your gym lease.

✅ The psychology of urgency and scarcity that drives sign-ups.

✅ Why "build it and they will come" is a deadly myth.

✅ Proven objection-handling tactics that close pre-launch sales.

✅ The systems that fill gyms to capacity before day one.

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA Client, Russell Jolley, owner of Team CC, who built a thriving £30K/month gym after 15+ years in the industry. Russell shares the lessons learned from shutting down a second site, shifting away from overcomplicated models, and doubling down on pricing confidence.

If you've ever felt stuck, overwhelmed, or unsure about raising prices, this episode will show you the exact mindset and systems needed to scale sustainably.

Key highlights of this episode include:

✅ The dangers of chasing multiple sites before mastering one.

✅ Why overcomplication kills growth—and how simplicity scales.

✅ The mindset shift that made charging more possible.

✅ How front-end offers can fund your entire marketing budget.

✅ Why client experience—not programs—creates long-term retention.

Connect with Russell: https://www.instagram.com/russelljolley/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Luke, who put organic Instagram posting to the test to see if it could drive growth for fitness businesses. The results? Crickets. But when compared to paid ads, the difference was night and day.

Luke shares his experience battling the algorithm, testing hooks and thumbnails, and ultimately learning why organic content is unreliable for client acquisition. More importantly, we uncover why paid ads give gym owners and online coaches the systematic control they need to grow fast.

Key highlights of this episode include:

✅ Why organic posting is unreliable and unpredictable for growth.

✅ The algorithm myths that keep coaches chasing their tails.

✅ How to stop building your business on "hope marketing."

✅ The systematic control paid ads give over leads and clients.

✅ Why Instagram should support—not drive—your business strategy.

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO.

In this episode, Jack unpacks the mindset shifts, systems, and marketing strategies that allow gym owners to stop undervaluing their services and build sustainable businesses.

Key highlights of this episode include:

✅ Why charging premium prices attracts better, long-term clients.

✅ The hidden dangers of over-involvement in daily operations.

✅ How to build trust through "give first" marketing.

✅ The retention systems keeping churn below 4%.

✅ Why delegation and leadership create true business freedom.

Connect with Jack: https://www.instagram.com/360fitnesspt/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better.

Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur.

Key highlights of this episode include:

✅ Why automations and DMs rarely convert new clients.

✅ The simple sales method that guarantees more revenue.

✅ How your mindset as a coach affects client results.

✅ Why objection handling is at the heart of coaching.

✅ The real difference between a trainer and an entrepreneur

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months.

Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is proof that smart systems not just hustle drive real growth.

Key highlights of this episode include:

✅ The crucial decision that prevented their second site from failing.

✅ Why mentorship was their best first investment not equipment.

✅ The onboarding system that turns nervous prospects into confident clients.

✅ How premium pricing attracts committed members who stick around.

✅ The retention systems keeping their churn as low as 3%.

Connect with Ruby: https://www.instagram.com/rubyhunter/

Connect with Max: https://www.instagram.com/maxmunro20/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're breaking down why paid ads are the missing link for online coaches in 2025. Forget boosted posts, forget waiting months for clients to trickle in—this episode reveals why ads are the fastest way to scale your business.

We cover why organic reach is dying, why mentors aren't telling the full truth about ads, and how you can stop fishing in the wrong pond and start getting clients fast.

Key highlights of this episode include:

✅ Why organic marketing is slowing down and losing impact.

✅ The myth of boosted posts—and why they waste money.

✅ How paid ads shortcut client acquisition and save time.

✅ Why most fitness business mentors avoid teaching ads.

✅ The mindset shift needed to scale with confidence.

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness