By Fitness Marketing Agency Limited
The podcast currently has 57 episodes available.
In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes gives advice to gym owners about lifting the hood of the business and letting staff understand what’s happening within the business and taking on financial controller. This episode is full of great insights on how to separate yourself from your competition and level up your fitness business.
Key Highlights:
Finding your brand as a gym owner and Wes’ rebranding journey
Walk through of Wes’ gym and pricing
Hiring and onboarding process for coaches
How Wes made the switch in his business model to small group personal training from 1-1
Steps to secure a second location
Getting a business partner as a PT/ gym owner
Reasons for hiring a financial controller as a business owner and letting go and pulling up the hood of the business
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Instate Fitness
https://www.instagram.com/instatefitness/
https://instate.fitness/
https://www.linkedin.com/company/instatefitness/
Connect with Wes
https://www.instagram.com/wessantosfitness/
https://www.linkedin.com/in/wes-santos-linked/
In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interest for prospective leads. If you're a fitness business owner without a website and not sure where to start or have a website that isn’t converting how you would like it to, this is the episode for you!
Key Highlights
Why Matt transitioned from personal training to website developing
Why as a business owner you need a website, and how it can legitimise your operation
Creating and owning a domain for your fitness business
Structuring web pages on your website
Key things to remember when creating a website for your fitness business
Websites as another tool for lead generation
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Accelerate Website Agency
https://www.instagram.com/acceleratewebsiteagency/
https://acceleratewebsiteagency.com/
Connect with Matt
https://www.instagram.com/mattswimsandstuff/
In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great strides in the fitness industry. We delved into their operations, staffing, finances, pricing and much more. We learn the most efficient sales process to close your leads and scale your fitness business with multiple sites and key data you should be tracking. Finally, the talk was followed by a Q&A where we gained great insight into how these FMA clients are running their gyms and questions from other fitness business owners.
Key Highlights:
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Fionn: https://www.instagram.com/fionnmaccullagh/ Connect with Connor: https://www.instagram.com/connorchat/ Connect with Dan: https://www.instagram.com/imdanmoore/
On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved and grown their business. We reflect on the work Gym Owner Network and PFCA do and the community they have built within the fitness industry. We discuss where the coaching industry is at the moment and leadership within your team and coaching service. Jenz gives great insight into the tried and tested operations and structures of gyms succeeding in the industry.
Key Highlights:
What Jenz has done in the last 12 months to grow the brand.
How to track metrics within your fitness business and impact your financial decisions.
What you should be charging and how to set up your pricing for your fitness business.
The referral culture within the fitness industry.
How to build an environment in your business for your team to grow and improve.
Closing leads and consultations with the one-call close.
Case studies from previous clients who have gone through a model switch.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Jenz:
https://www.instagram.com/coach_jenz/
Connect with Gym Owner Network: https://www.instagram.com/gymownersnetwork/
https://www.gymownernetwork.com/
Connect with MARCHON: https://www.instagram.com/marchon/
https://www.marchon.co.uk/
In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We discuss why everyone needs coaching and how important it is to continue to grow and create a better version of yourself to continue to have a bigger impact on others around you. Finally, we delve into authenticity within the fitness industry and Dan gives his insights into what he’s seen during his time in the industry comparing successful and not-so-successful facilities.
Key Highlights:
The biggest mistakes Dan sees gym owners make.
Generating a steady profit and the difference that will make on your decision making.
The mindset to adopt to achieve your goals.
Selling your service and remembering why you are selling to your prospect.
Steps to take to push further within your fitness business and knowing when things need to change.
How to buy coaching from somebody.
What do successful people do in this fitness industry compared to those who aren't as successful.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with Dan
https://www.instagram.com/danaguilera__/
Connect with FBP
https://www.instagram.com/fitnessbusinessprofits/
In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to “dominate the postcode”. We explore his growth in the fitness industry and the marketing, sales and operations of his businesses.
Key Highlights:
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with Madisons: https://www.instagram.com/madisonsofficial/
Connect with Jerome: https://www.instagram.com/jeromebolze/
Connect with Mincka: https://www.instagram.com/minckacoffee/
In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they want to create for their members. We discuss their sales process, how they handle common objections and the one-call close, as well as how they discovered FMA. We delve into their personal lives and the sacrifices they have had to make to achieve their goals within their fitness business.
Key Highlights:
Connect with Mark and Ray: https://www.instagram.com/markginley1/ https://www.instagram.com/rayginley1/
Connect with Tribe https://www.instagram.com/tribebfs/
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemented in his gym, allowing kids and teenagers to start strength training. We explore struggles that many gym owners face, stepping away from the gym floor, adjustments and benefits to new roles. Stephen also delves into his future plans and the direction he wants to take in his fitness business.
Key Highlights:
Stephen’s gym and the measures he takes to ensure his gym is up to standard.
Why Stephen is no longer affiliated with CrossFit.
How Stephen invests in his coaches.
How Stephen implemented strength training for kids and teenagers.
The sales process for his fitness business.
Community and events for his members.
Adjusting to life working away from the gym floor.
The next steps and future plans for Stephen’s fitness business.
Connect with Stephen:
https://www.instagram.com/kinsellaste/
Connect with FSM:
https://www.instagram.com/fsm.bray/
https://fsmbray.ie/about/
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
The podcast currently has 57 episodes available.