The Fitness Marketing Agency Podcast

This week, we're joined by a highly experienced fitness entrepreneur, FMA client, Rory Harcourt, who has built and scaled multiple successful fitness businesses across different markets.

With years of hands-on experience, our guest shares what actually drives sustainable growth and why most gym owners unknowingly sabotage their own progress.

In this straight-talking episode, we unpack the uncomfortable truths around leadership, systems, and why scaling without mastering the basics leads to burnout and stagnation.

Key highlights of this episode include:

✅ Why most gyms fail after early success

✅ The danger of scaling without strong foundations

✅ How ego quietly sabotages business growth

✅ Why systems matter more than marketing tactics

✅ The leadership shifts required to truly scale

Connect with Rory: https://www.instagram.com/courts.tribe/

You can also watch previous episodes of Dan Aguilera:

Episode 1: https://youtu.be/clSUSQa7Wn0

Episode 2: https://youtu.be/t3o3FVz79Vg

Instagram: https://www.instagram.com/danaguilera__/

Website: myfitnessbusinessprofits.com

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week, we're joined by Duncan, a profit-first accountant who works closely with gym owners and fitness entrepreneurs to help them build profitable, sustainable businesses.

With years of experience inside the fitness industry, Duncan shares why most gym owners stay stuck financially and how shifting your mindset from coach to CEO changes everything.

In this episode, we break down pricing mistakes, cash flow chaos, and the financial systems every gym owner needs to finally take home more money without burning out.

Key highlights of this episode include:

✅ Why profit is the oxygen your gym desperately needs.

✅ The pricing mistake keeping gym owners underpaid.

✅ How to escape the constant bank-balance anxiety.

✅ The cash system that forces smarter business decisions.

✅ Why growth without profit destroys long-term wealth.

Get In Touch with Duncan Lloyd:

Instagram: https://www.instagram.com/profitgenie.group/

LinkedIn: https://www.linkedin.com/in/duncan-lloyd-profitfirst/

Website: https://profitgenie.group/

Get points for the expenses in your business: https://fmamoney.com/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week, we're joined by Ben, founder of FMA, a fitness marketing agency working with 400+ gyms worldwide to help them scale faster with smarter systems.

Ben breaks down how AI is already transforming gym sales, handling WhatsApp, Instagram DMs, and even phone calls to convert leads automatically.

If your gym delivers amazing coaching but still loses leads through slow follow-up, this episode will change how you think about growth.

Key highlights of this episode include:

✅ Why slow follow-up is killing your gym's conversions

✅ How AI answers leads 24/7 without extra staff

✅ Turning Instagram followers into paying members automatically

✅ Pre-qualifying price, commitment, and objections upfront

✅ Converting missed and unresponsive leads into revenue

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

In this episode, we break down what a real 2026 marketing plan should look like for gym owners and online coaches. The conversation challenges the obsession with ads, views, and instant leads, and instead focuses on building a sustainable ecosystem that creates consistent conversations. We dive into quarterly planning, lead reactivation, internal marketing, and why old-school offline strategies are making a serious comeback. If you want predictable growth without burnout or emotional decision-making, this episode lays out the framework you need.

Key highlights of this episode include:

✅ Why more leads won't fix a broken marketing system.

✅ How quarterly planning removes emotional decision-making.

✅ The forgotten power of reactivating old leads and clients.

✅ Why offline marketing is dominating the next growth phase.

✅ How real conversations outperform vanity metrics every time.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week, we break down the mindset, behaviours, and leadership traits shared by seven-figure gym owners we work with every day. These are the operators who scale sustainably, lead confidently, and build businesses that don't rely on chaos or burnout.

In this episode, we unpack why success isn't about working harder—but thinking clearer, acting deliberately, and taking full responsibility for growth. If you want to scale your gym or online coaching business, this one's a must-listen.

Key highlights include:

✅ Why mindset determines your business ceiling

✅ How strong vision enables delegation and scale

✅ Why data-driven owners outperform emotional decision-makers

✅ The hidden danger of reactive communication

✅ Why responsibility beats excuses every time

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this episode, Charlie breaks down why old-school gym marketing no longer delivers. He explains how awareness, trust, and systems now drive sustainable growth. Gym owners and online coaches will gain clear, actionable insights.

Charlie has spent over a decade helping gyms scale with smarter marketing systems. He has overseen millions in ad spend across hundreds of fitness businesses.

Key highlights of this episode include:

✅ Why constant sales ads reduce long-term growth

✅ How awareness marketing beats short-term tactics

✅ The systems behind predictable monthly sign-ups

✅ Why most gym content never converts

✅ How consistency creates compounding results

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA client Luke Scott, owner of Revolution Personal Training in Melbourne, Australia. Luke has spent over two decades building a performance-driven coaching facility, while designing a lifestyle that allows him to step back from day-to-day operations.

In this episode, Luke opens up about stepping off the gym floor, rebuilding confidence, developing leaders, and creating a business that thrives without constant owner involvement. If you're a gym owner or coach feeling stretched thin, this conversation will change the way you think about growth, staffing, and leadership.

Key highlights of this episode include:

✅ How stepping off the gym floor can accelerate business growth

✅ The hiring system that filters for culture and coaching alignment

✅ Why your mindset—not the economy—determines long-term success

✅ How documented systems free you from day-to-day operations

✅ The power of investing in experts to shortcut business growth

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we dive deep into the sales mistakes killing your conversions and how to fix them fast. We're joined by Luke, a high-performing fitness sales coach who has helped gym owners and online coaches dramatically increase revenue without spending more on ads. With millions generated in combined sales experience, he breaks down exactly how to tighten your process and close more clients consistently.

If you've ever blamed "lead quality," this episode will flip your perspective and show you how to unlock the sales you've been leaving on the table.

Key highlights of this episode include:

✅ Why slow follow-up is destroying your conversion rate instantly

✅ The mindset traps that sabotage your sales without noticing

✅ How enthusiasm and energy shape buying decisions fast

✅ Simple tweaks that double sales without extra marketing spend

✅ Why people buy coaches, not coaching; master the difference

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're breaking down the complete December marketing strategy gym owners and online coaches should be running to maximise sales and set up a huge 2026.

Inside, you'll learn how to run the Christmas referral campaign, the charity strategy that attracts local press, and the awareness content that keeps your brand visible while everyone is scrolling over the holidays.

December isn't slow, it's strategic. And in this episode, you'll learn exactly how to use it to your advantage.

Key highlights of this episode include:

✅ How a Christmas referral campaign generates high-quality, ready-to-buy leads

✅ Why awareness content is your December marketing superpower

✅ The December sales approach that locks in January sign-ups early

✅ How charity drives boost community engagement and local press exposure

✅ Why December sets the runway for massive growth in 2026

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA Partner, Liam Thompson, co-owner of Accelerate Website Agency and a long-time expert in fitness marketing and conversion-focused design. Liam has built and sold multiple successful businesses and now helps gyms create websites that consistently turn clicks into conversations.

In this episode, he breaks down why most gym websites don't convert and the simple changes you can make today to get more members with the same effort you're already putting in.

Key highlights of this episode include:

✅ Why your homepage must sell the destination—not the journey

✅ The website structure that turns clicks into conversations instantly

✅ How unclear headlines silently destroy your conversions

✅ Why DIY websites cost more money than they save

✅ Using case studies to retarget and nurture cold prospects

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness