The Fitness Marketing Agency Podcast

This week, we're joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching.

Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer.

If you're stuck undercharging or unsure how to sell your value—this is the wake-up call you need.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include: ✅ Why your belief in your worth sets your price ceiling ✅ The journey from £25/hour to £15k coaching offers ✅ How most coaches undersell the true value of transformation ✅ The "cost of doing nothing" that your clients already pay ✅ Why world-class coaching demands world-class investment

Connect with Kirk: https://www.instagram.com/kirkmiller_/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners.

Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they're just as real about the transformation it took for them to succeed.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include:

✅ Why starting a gym after online success nearly broke them. ✅ The link between body image, engagement, and business growth. ✅ How emotional regulation impacts entrepreneurial performance. ✅ Why your clients leave when they "run out of future." ✅ Systems that create real transformation—not just results.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/

Follow Matt and Hebe on Instagram below

Matt: ⁠https://www.instagram.com/mattyloaderpt⁠

Hebe: ⁠https://www.instagram.com/hebehiompt

⁠

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads.

They dive into the invisible "chains of belief" keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you're running ads, writing emails, or just trying to stand out, this episode gives you the blueprint to do it better.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include:

✅ Why your business model might be sabotaging growth. ✅ The 22 emotional reasons people actually buy. ✅ How "chains of belief" are killing your sales. ✅ Why Hook, Story, Offer is the only framework you need. ✅ When it's really time to scale your marketing.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less.

After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include:

✅ How he systemized his gym to run without him.

✅ Why 150+ competitors didn't stop his growth.

✅ The hiring moves that gave him peace of mind.

✅ The onboarding strategy that builds long-term clients.

✅ From burnout to balance: How Endy reclaimed his life.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you've been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

We cover:

✅ Why gym owners struggle to break past revenue plateaus.

✅ The retention strategies that create long-term, loyal members.

✅ How to position your gym as a premium brand.

✅ The biggest hiring mistakes holding fitness businesses back.

✅ The marketing shifts that will drive real business growth.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact.

Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym that members love and stay loyal to.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include:

✅ The sales gap that's costing gyms thousands.

✅ How top gyms create an unforgettable client experience.

✅ The power of personalization in gym success.

✅ Small but crucial details that separate 5-star gyms.

✅ Why gym owners must rethink their approach to customer service.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of clear systems and processes. Whether you're a gym owner or online coach, Jack's strategies will help you build a business that thrives with or without you.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: https://www.instagram.com/get_stride/

Key Highlights:

✅ Why great people alone can't sustain your gym.

✅ The critical role of systems in scaling effectively.

✅ How to build SOPs that empower your team.

✅ The surprising impact of front desk staff on sales.

✅ Why creating a sellable gym means making it run without you.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn't rely on you 24/7 while increasing profitability, don't miss this episode!

Key Highlights: ✅ The key systems every gym owner needs for scalability. ✅ Why hiring the right team is essential for business growth. ✅ How to transition from operator to true business owner. ✅ The financial structures that keep gyms profitable long-term. ✅ Avoiding burnout while scaling your fitness business.

https://www.instagram.com/fitnessmarketingagency https://www.instagram.com/fitbizcoach Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From understanding your true definition of success to overcoming financial fear, this episode will challenge you to think differently about your gym. If you're ready to scale your fitness business without burnout, this one's for you. Key Highlights: - The common traits of hyper-successful gym owners. - How your environment influences your business success. - Why understanding money is crucial for gym owners. - The dangers of building a business based on perception. - How to redefine success in a way that serves you.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription To find out more information about Fitness Business Development Academy, use this link here: https://www.thefbda.com/ Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

#fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

https://www.instagram.com/charliehorton https://www.instagram.com/fitnessmarketingagency In this solo episode, we're diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we'll unpack what's really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You'll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn't the real objection stopping prospects from signing up. Plus, we break down key lessons from January's performance data to help you refine your strategy for the months ahead.

- The truth about where the gym market is really headed - The biggest marketing mistake gym owners make in 2025 - How awareness marketing can transform your lead flow - Why January might not be your best sales month anymore - The real reason people join gyms (it's not just fitness) To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

#fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness