https://www.instagram.com/charliehorton https://www.instagram.com/fitnessmarketingagency In this solo episode, we’re diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we’ll unpack what’s really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You’ll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn’t the real objection stopping prospects from signing up. Plus, we break down key lessons from January’s performance data to help you refine your strategy for the months ahead.

- The truth about where the gym market is really headed - The biggest marketing mistake gym owners make in 2025 - How awareness marketing can transform your lead flow - Why January might not be your best sales month anymore - The real reason people join gyms (it’s not just fitness) To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

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